Inflation is still an issue. Surging prices in coffee dampen volume sales, with instant coffee mixes gaining most value share within coffee. Its 3-1 format is less sensitive to coffee bean price fluctuations than either fresh coffee or instant coffee and there is less significant price rises and this supports volume sales. Decline in black tea drags down overall performance. Fruit/herbal tea performs strongly, as consumers increasing look for functional benefits.

Tea continues to be Kazakhstan’s most popular hot drink, but its maturity, especially in terms of black tea, dampens volume sales. Fruit/herbal tea registers the highest value and volume growth and this will continue into the forecast period. Consumers also remain price sensitive.

Instant coffee continues to dominate sales, with instant coffee mixes also sizeable, with the latter also registering the highest value growth in 2025. Over the forecast period, fresh coffee will make gains, as a discerning coffee culture continues to develop in Kazakhstan.

Chocolate-based flavoured power drinks continue to be the main offering within other hot drinks. The new Nestlé brand Khrutka, which is manufactured in Russia, is making significant gains. Chicory is also growing in popularity.

In 2025, breakfast cereals benefited from their convenience, being quick and easy breakfast options. With rising health consciousness, consumers are increasingly opting for better-for-you cereals, and manufacturers are expanding their offerings of natural, minimally processed cereals that are free from artificial additives.

In 2025, Kazakhstan’s baked goods market experienced steady growth, driven by rising demand for health-oriented and functional products. Artisanal baked goods maintained their leading position, supported by a strong balance of price and quality, as well as alignment with national culinary traditions.

The rice, pasta, and noodles category in Kazakhstan recorded steady value growth in 2025, supported by rising prices and consumers’ preference for affordable, easy-to-prepare meals. Instant noodle pouches led category growth, driven by strong demand from busy urban consumers and ongoing product innovation, including products with natural ingredients and new Asian-inspired flavours.

In 2025, processed fruit and vegetables in Kazakhstan continued to grow, driven by demand for convenient products. Consumers increasingly favoured natural, organic, minimally processed, and nutrient-rich options.

Value sales of staple foods in Kazakhstan continued to grow in 2025, fuelled by population growth, which naturally increased demand for essential products, as well as inflationary pressures that raised prices and overall sales value. Rising inflation has driven up product prices, prompting consumers to weigh cost against quality more carefully. Consequently, there is an increasing preference for domestic brands, which in turn supports the development and expansion of local production in the stap

The processed meat, seafood, and alternatives market saw steady growth in 2025, driven by rising demand for convenient, ready-to-eat foods. Health-conscious consumers increasingly sought high-protein, and low-fat options. Grocery retailers dominated distribution, while online sales continued to expand through promotions and digital convenience.

Kazakhstan’s sauces, dips, and condiments market is being shaped by rising prices, busier lifestyles, and growing interest in international cuisine. Consumers are increasingly incorporating sauces into both home-cooked and ready-made meals, with soy sauce emerging as the fastest-growing category due to its versatility and popularity in Asian dishes. Small local grocers remains the leading channel, although supermarkets and hypermarkets are gaining influence through broader assortments and reliab

Kazakhstan’s edible oils market continues to be impacted by rising raw material costs and global price pressures. Sunflower oil remains the mainstay of consumption, maintaining steady demand due to its central role in everyday cooking, while premium oils such as olive and avocado remain niche. Consumers are increasingly seeking natural, minimally processed, and fortified oils, reflecting growing health and wellness concerns. Small local grocers continue to dominate distribution thanks to their a

Kazakhstan’s sweet spreads market is being supported by rising prices and changing consumption habits. Busy lifestyles are increasing demand for convenient, ready-to-eat products such as jams, preserves, and honey, with honey emerging as the most dynamic category due to health-conscious trends, cultural significance, and expanding online availability. Consumers are increasingly seeking natural, additive-free, and lower-sugar options, while product innovation in fruit processing and convenient pa

Kazakhstan’s cooking ingredients and meals market continues to be shaped by inflationary pressures, which are driving up retail prices and limiting growth in volumes across many categories. Small local grocers remains the dominant distribution channel, although supermarkets and e-commerce are steadily expanding their presence, supported by promotions, competitive pricing, and convenience. Honey is the fastest-growing category, benefiting from rising health awareness and the convenience of online

Kazakhstan’s meals and soups market is being positively impacted by sustained consumer demand for convenient meal solutions. Urbanisation and busier lifestyles, particularly among younger consumers and working professionals, are driving a preference for ready-to-eat products, with frozen pizza emerging as the fastest-growing category. Small local grocers remains the leading distribution channel, although supermarkets and hypermarkets are gaining traction by offering wider assortments and reliabl

Retail sales of herbal/traditional products are expected to rise in current value terms in 2025, driven by increasing consumer health awareness and concerns over treatment safety. Consumers increasingly seek products with proven effectiveness and minimal side effects, making herbal remedies an attractive alternative to conventional medicines.

Retail sales of analgesics in Kazakhstan are set to rise significantly in current value terms 2025, largely driven by higher prices, stemming from persistent inflation. The country is also experiencing a devaluation of its national currency, which has made imported goods more expensive. The category is primarily represented by products originating from Russia, Belarus, and local manufacturers, which continue to shape the market landscape.

Retail sales of cough, cold, and allergy (hay fever) remedies in Kazakhstan are expected to rise in current value terms in 2025, although this is mainly due to higher prices driven by persistent inflation. Despite this, there remains strong consumer demand for effective and fast-acting treatments, particularly during periods of seasonal illness. Notably, the nature of common illnesses in 2025 has differed from previous years in that symptoms of cough and fever have been generally mild, while sym

The consumer health market in Kazakhstan is expected to register robust growth in current value terms in 2025. This is largely due to the persistently high rate of inflation, as rising costs for goods, services, and imported inputs continue to drive up retail prices. However, consumers continue to prioritise health spending, playing closer attention to the composition, effectiveness, and potential side effects of the products they choose.

Retail sales of sports nutrition products are set to witness robust growth in current value terms in 2025, supported by rising interest in healthy lifestyles and physical activity. More consumers are seeking products that help improve fitness and endurance, while growing youth engagement in sports and gym activities is also fuelling demand.

Retail sales of digestive remedies in Kazakhstan are expected to register robust growth in current value terms in 2025, partly driven by higher prices resulting from persistent inflation. Within this market, diarrhoeal remedies has emerged as the most dynamic category, influenced by outbreaks of rotavirus infections. Demand is particularly strong during summer and holiday periods, when cases of food poisoning typically rise. Meanwhile, digestive enzymes has also recorded a notable increase in sa

Retail value sales of dermatologicals in Kazakhstan are expected to increase in current value terms in 2025. Growth is being boosted by a growing awareness of skin health, which is prompting consumers taking preventive steps to address everyday concerns. At the same time, demand for over-the-counter skin care and therapeutic products continues to climb, as consumers increasingly seek convenient, accessible solutions without the need to visit a doctor. Product availability has also expanded, with

Retail sales of wound care products are set to increase in current value terms 2025, largely driven by rising prices. In addition, following the pandemic, more people have returned to sports and active lifestyles, resulting in a higher incidence of minor injuries - such as cuts, sprains, and abrasions - which has boosted demand for these offerings.

Retail sales of paediatric consumer health products in Kazakhstan are expected to expand in current value terms in 2025, despite a decline in the birth rate. More Kazakh women are choosing to have fewer children or remain childless, influenced by factors such as economic challenges, urbanisation, and changing societal norms. Growth is being driven by an increased consumer focus on children’s health, in keeping with broader wellness trends.