Persistent issues with tap water continue to support volume sales of bottled water. Also, flavoured bottled water continues to be very popular.

Healthy volume growth, in spite of continuing inflation. Tonic Water/mixers/other bitters gain the most volume share, supported by rising interest in spirits. Coca-Cola dominates and keeps consumers engaged with regular flavour extensions. Reduced sugar is not gaining any traction, and this is unlikely to change over the forecast period.

Consumers continue to have little thirst in concentrates. Powder concentrates dominate volume sales, though liquid concentrates performs better in 2025. The outlook is also bleak, though there are opportunities to offer concentrates with a healthier profile.

Volume sales increase in 2025, though consumers remain price sensitive. Both carbonates and bottled water continues to lead in terms of volume sales, though RTD tea registers the highest volume growth. Energy drinks also perform strongly, despite introduction of ban of selling energy drinks to under 21-year-olds.

While RTD coffee registers healthy volume growth, sales are still low. High prices continue to be a stumbling block, and this is unlikely to change over the forecast period, as VAT rates are set to rise.

RTD tea goes from strength to strength and continues to register healthy volume growth. Differentiation is largely in terms of flavours. The outlook is also positive, with consumers perceiving RTD tea as being a healthier soft drinks than for example carbonates. This is largely due to the popularity of tea in Kazakhstan, with consumers also equating RTD tea to also being a healthy drink.

Juice drinks (up to 24% juice) continues to account for most volume sales continue. This is due to its affordability, and players continue to focus on innovation within this segment, in particular in terms of flavour differentiation. Over the forecast period, there will be minimal volume growth, as consumers remain price sensitive.

Despite legislative pressure, energy drinks continues to register growth. A ban on sales to individuals under 21-years-old, which came into force in 2024, has no impact as yet. There will be further price pressures over the forecast period, as the government is introducing excise duty from 2026, as well as a VAT increase, However, energy drinks is predicted to continue to register volume growth.

Inflation is still an issue. Surging prices in coffee dampen volume sales, with instant coffee mixes gaining most value share within coffee. Its 3-1 format is less sensitive to coffee bean price fluctuations than either fresh coffee or instant coffee and there is less significant price rises and this supports volume sales. Decline in black tea drags down overall performance. Fruit/herbal tea performs strongly, as consumers increasing look for functional benefits.

Tea continues to be Kazakhstan’s most popular hot drink, but its maturity, especially in terms of black tea, dampens volume sales. Fruit/herbal tea registers the highest value and volume growth and this will continue into the forecast period. Consumers also remain price sensitive.

Instant coffee continues to dominate sales, with instant coffee mixes also sizeable, with the latter also registering the highest value growth in 2025. Over the forecast period, fresh coffee will make gains, as a discerning coffee culture continues to develop in Kazakhstan.

Chocolate-based flavoured power drinks continue to be the main offering within other hot drinks. The new Nestlé brand Khrutka, which is manufactured in Russia, is making significant gains. Chicory is also growing in popularity.

In 2025, breakfast cereals benefited from their convenience, being quick and easy breakfast options. With rising health consciousness, consumers are increasingly opting for better-for-you cereals, and manufacturers are expanding their offerings of natural, minimally processed cereals that are free from artificial additives.

In 2025, Kazakhstan’s baked goods market experienced steady growth, driven by rising demand for health-oriented and functional products. Artisanal baked goods maintained their leading position, supported by a strong balance of price and quality, as well as alignment with national culinary traditions.

The rice, pasta, and noodles category in Kazakhstan recorded steady value growth in 2025, supported by rising prices and consumers’ preference for affordable, easy-to-prepare meals. Instant noodle pouches led category growth, driven by strong demand from busy urban consumers and ongoing product innovation, including products with natural ingredients and new Asian-inspired flavours.

In 2025, processed fruit and vegetables in Kazakhstan continued to grow, driven by demand for convenient products. Consumers increasingly favoured natural, organic, minimally processed, and nutrient-rich options.

Value sales of staple foods in Kazakhstan continued to grow in 2025, fuelled by population growth, which naturally increased demand for essential products, as well as inflationary pressures that raised prices and overall sales value. Rising inflation has driven up product prices, prompting consumers to weigh cost against quality more carefully. Consequently, there is an increasing preference for domestic brands, which in turn supports the development and expansion of local production in the stap

The processed meat, seafood, and alternatives market saw steady growth in 2025, driven by rising demand for convenient, ready-to-eat foods. Health-conscious consumers increasingly sought high-protein, and low-fat options. Grocery retailers dominated distribution, while online sales continued to expand through promotions and digital convenience.

Kazakhstan’s sauces, dips, and condiments market is being shaped by rising prices, busier lifestyles, and growing interest in international cuisine. Consumers are increasingly incorporating sauces into both home-cooked and ready-made meals, with soy sauce emerging as the fastest-growing category due to its versatility and popularity in Asian dishes. Small local grocers remains the leading channel, although supermarkets and hypermarkets are gaining influence through broader assortments and reliab

Kazakhstan’s edible oils market continues to be impacted by rising raw material costs and global price pressures. Sunflower oil remains the mainstay of consumption, maintaining steady demand due to its central role in everyday cooking, while premium oils such as olive and avocado remain niche. Consumers are increasingly seeking natural, minimally processed, and fortified oils, reflecting growing health and wellness concerns. Small local grocers continue to dominate distribution thanks to their a

Kazakhstan’s sweet spreads market is being supported by rising prices and changing consumption habits. Busy lifestyles are increasing demand for convenient, ready-to-eat products such as jams, preserves, and honey, with honey emerging as the most dynamic category due to health-conscious trends, cultural significance, and expanding online availability. Consumers are increasingly seeking natural, additive-free, and lower-sugar options, while product innovation in fruit processing and convenient pa

Kazakhstan’s cooking ingredients and meals market continues to be shaped by inflationary pressures, which are driving up retail prices and limiting growth in volumes across many categories. Small local grocers remains the dominant distribution channel, although supermarkets and e-commerce are steadily expanding their presence, supported by promotions, competitive pricing, and convenience. Honey is the fastest-growing category, benefiting from rising health awareness and the convenience of online

Kazakhstan’s meals and soups market is being positively impacted by sustained consumer demand for convenient meal solutions. Urbanisation and busier lifestyles, particularly among younger consumers and working professionals, are driving a preference for ready-to-eat products, with frozen pizza emerging as the fastest-growing category. Small local grocers remains the leading distribution channel, although supermarkets and hypermarkets are gaining traction by offering wider assortments and reliabl

Retail sales of herbal/traditional products are expected to rise in current value terms in 2025, driven by increasing consumer health awareness and concerns over treatment safety. Consumers increasingly seek products with proven effectiveness and minimal side effects, making herbal remedies an attractive alternative to conventional medicines.