PROSPECTS AND OPPORTUNITIES
Fitness trend to drive demand for topical analgesics
Topical analgesics/anaesthetic is expected to record further growth in Kazakhstan over the forecast period, with sales supported by manufacturers and distributors focusing on category development. The growing number of 65-year-old-and-over consumers in Kazakhstan will also continue to buoy sales as ageing and sedentary lifestyles increase joint and muscle pain.
Ibuprofen growth supported by its good price-quality ratio
The demand for ibuprofen skyrocketed during the review period despite the increase in prices caused by a highly inflationary climate in the country, and further volume growth is anticipated over the forecast period due to its perception of being good value for money. Growth will, however, slow due to a significantly higher sales base.
Growing interest in new generation products
One of the latest trends in analgesics is the stagnation of older generation drugs and growing momentum of new and innovative ones. This trend is expected to continue in the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Analgesics industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Analgesics in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Analgesics in Kazakhstan?
- Which are the leading brands in Analgesics in Kazakhstan?
- How are products distributed in Analgesics in Kazakhstan?
- How has the regulatory and operating environment for Analgesics changed in Kazakhstan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Analgesics
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Analgesics in Kazakhstan - Category analysis
KEY DATA FINDINGS
Economic uncertainty sees consumers switching to local brands in 2024
Growing older population and health and wellbeing trends push sales of topical analgesics/anaesthetic
Cardiomagnyl continues to decline following strong growth during the pandemic
Fitness trend to drive demand for topical analgesics
Ibuprofen growth supported by its good price-quality ratio
Growing interest in new generation products
Consumer Health in Kazakhstan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Analgesics
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Analgesics research and analysis database.
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