PROSPECTS AND OPPORTUNITIES
Societal trends will favour analgesics consumption
Despite short-term economic pressures The Romanian analgesics market is expected to register significant growth in constant value terms (at 2025 prices) over the forecast period. Changing consumer lifestyles are likely to drive demand, as increasingly busy and stressful routines place additional strain on health.
Innovation expected within paediatric analgesics
The Romanian analgesics market is set to become increasingly diverse, with a wider range of formats available, including sachets, gummies, chewables, and flavoured products. Flavour and format are expected to become key points of differentiation.
Strong prospects for generics
Romanian authorities are expected to launch educational campaigns aimed at discouraging the irrational use of analgesics, seeking to balance the highly aggressive marketing efforts of brand owners, whose products are widely advertised across all media channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Analgesics industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Analgesics in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Analgesics in Romania?
- Which are the leading brands in Analgesics in Romania?
- How are products distributed in Analgesics in Romania?
- How has the regulatory and operating environment for Analgesics changed in Romania?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Analgesics
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Analgesics in Romania - Category analysis
KEY DATA FINDINGS
Positive performance for analgesics in 2025
Reckitt Benckiser’s Nurofen remains the nation’s top analgesic
Consumers show a preference for shopping in chained pharmacies
Societal trends will favour analgesics consumption
Innovation expected within paediatric analgesics
Strong prospects for generics
Consumer Health in Romania - Industry Overview
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Analgesics
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Analgesics research and analysis database.
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