PROSPECTS AND OPPORTUNITIES
Flat demand despite ageing population
The analgesics market in Taiwan is projected to maintain a flat performance in constant value terms (2024 prices) over the forecast period. To stimulate growth, industry players must engage effectively with Taiwan's ageing population, who are increasingly seeking pain management solutions.
Salonpas could inspire more brands to engage in interactive brand marketing
Salonpas, a well-established brand in the topical analgesics market, has effectively leveraged its reputation to launch innovative and engaging marketing campaigns in Taiwan, tapping into the rising popularity of topical pain relief solutions. Indeed, the brand has already become synonymous with pain relief patches among Taiwanese consumers.
Strict government regulations will limit e-commerce sales
The pandemic has significantly shifted Taiwanese consumption patterns towards online shopping and home delivery. Indeed, some consumers mistakenly believe that OTC medications, such as analgesics, can be purchased online.
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Overview:
Understand the latest market trends and future growth opportunities for the Analgesics industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Analgesics in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Analgesics in Taiwan?
- Which are the leading brands in Analgesics in Taiwan?
- How are products distributed in Analgesics in Taiwan?
- How has the regulatory and operating environment for Analgesics changed in Taiwan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Analgesics
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Analgesics in Taiwan - Category analysis
KEY DATA FINDINGS
Demand for topical analgesics continues to rise
Growing preference for natural ingredients
Panadol leads adult acetaminophen, thanks to strong brand recognition and effective consumer engagement
Flat demand despite ageing population
Salonpas could inspire more brands to engage in interactive brand marketing
Strict government regulations will limit e-commerce sales
Consumer Health in Taiwan - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Analgesics
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Analgesics research and analysis database.
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