PROSPECTS AND OPPORTUNITIES
Analgesics will benefit from self-medication culture over the forecast period
Current value sales of analgesics are expected to register steady growth over the forecast period. Turkish consumers are increasingly confident about using OTC analgesics without the advice of doctors, which is contributing to the rapid expansion of a self-medication culture in the country.
Shrinking demography set to hamper growth in paediatric analgesics
Declining birth rates in Turkey are expected to continue limiting the growth of paediatric analgesics during the forecast period. As the country’s population gradually ages and fewer children are born each year, demand for child-specific pain relief products is naturally shrinking.
Rising health awareness of side effects and dependency may lead to increased demand for natural alternatives
The general rise in health-consciousness is leading to growing concerns over the long-term use of OTC analgesics in Turkey. As local consumers become more aware of potential side effects and dependency issues linked to frequent use of painkillers, there is likely to be a continued shift toward safer, more natural alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Analgesics industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Analgesics in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Analgesics in Turkey?
- Which are the leading brands in Analgesics in Turkey?
- How are products distributed in Analgesics in Turkey?
- How has the regulatory and operating environment for Analgesics changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Analgesics
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Analgesics in Turkey - Category analysis
KEY DATA FINDINGS
Robust current value growth for analgesics in 2025 as inflation rate remains high
Sanli Ilac Sanayi remains the undisputed leader thanks to diverse portfolio
Pharmacies maintains dominance due to high density of outlets across the country
Analgesics will benefit from self-medication culture over the forecast period
Shrinking demography set to hamper growth in paediatric analgesics
Rising health awareness of side effects and dependency may lead to increased demand for natural alternatives
Consumer Health in Turkey - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Analgesics
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Analgesics research and analysis database.
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