PROSPECTS AND OPPORTUNITIES
Maturity of the analgesics category offers limited scope for future growth
Analgesics is expected to witness a slight decline in value CAGR over the forecast period, reflecting the realities of a mature and competitive marketplace. Sales of analgesics are increasingly shaped by fluctuations in the severity of cold and flu seasons.
Innovation to focus on fast-acting formulas and products for women
During the forecast period, the Italian market for over-the-counter analgesics will continue to be driven by innovation in fast-acting formulations, such as those based on ibuprofen arginine salt and ketoprofen lysine salt. These solutions, already appreciated for their rapid absorption and effectiveness in managing acute pain, are set to further consolidate their presence on the shelves, responding to growing consumer demand for products that offer immediate relief and good tolerability.
Sustainability agenda will shape corporate strategy
During the forecast period, sustainability is expected to play an increasingly central role in the OTC analgesic sector in Italy, driven by both stringent European regulations and growing environmental awareness among companies and consumers. Pharmaceutical companies are already adopting concrete strategies to reduce their environmental impact throughout the product life cycle.
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Overview:
Understand the latest market trends and future growth opportunities for the Analgesics industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Analgesics in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Analgesics in Italy?
- Which are the leading brands in Analgesics in Italy?
- How are products distributed in Analgesics in Italy?
- How has the regulatory and operating environment for Analgesics changed in Italy?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Analgesics
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Analgesics in Italy - Category analysis
KEY DATA FINDINGS
High incidence of flu boosts demand for analgesics
Market share is concentrated among top two players
Pharmacies are the ‘go-to’ channel for analgesics
Maturity of the analgesics category offers limited scope for future growth
Innovation to focus on fast-acting formulas and products for women
Sustainability agenda will shape corporate strategy
Consumer Health in Italy - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Analgesics
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Analgesics research and analysis database.
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