PROSPECTS AND OPPORTUNITIES
Shifts towards holistic health and potential decline in analgesics demand
Over the forecast period, analgesics are expected to experience modest positive value growth, though the health and wellness trend is likely to drive some consumers towards more holistic and natural approaches to pain management. As Danish consumers increasingly prioritise wellness, alternative solutions such as natural and home remedies, massage therapy, sauna use, and light therapy may gain traction.
Growth in paediatric acetaminophen linked to higher birth rates
Paediatric acetaminophen is projected to be the fastest-growing category within analgesics over the forecast period, driven by an anticipated increase in birth rates and improved product availability. However, Danish parents remain cautious about administering analgesics to children, which means that while the category is growing, it will continue to do so from a relatively low base.
Pharmacies to face rising competition from e-commerce
Pharmacies are expected to remain the leading distribution channel for analgesics during the forecast period, but they will continue to face increasing competition from other sales channels, particularly e-commerce. As Danish consumers further embrace online shopping, e-commerce platforms, including popular online pharmacies such as Webapoteket, are likely to see sustained growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Analgesics industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Analgesics in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Analgesics in Denmark?
- Which are the leading brands in Analgesics in Denmark?
- How are products distributed in Analgesics in Denmark?
- How has the regulatory and operating environment for Analgesics changed in Denmark?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Analgesics
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Analgesics in Denmark - Category analysis
KEY DATA FINDINGS
Post-pandemic stability and moderate value growth
The analgesics landscape is highly consolidated as GlaxoSmithKline retains its lead
E-commerce expansion in the analgesics market
Shifts towards holistic health and potential decline in analgesics demand
Growth in paediatric acetaminophen linked to higher birth rates
Pharmacies to face rising competition from e-commerce
Consumer Health in Denmark - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Analgesics
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Analgesics research and analysis database.
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