PROSPECTS AND OPPORTUNITIES
Growth momentum will continue with acetaminophen and aspirin as key drivers
Analgesics is expected to maintain strong momentum over the forecast period, supported by steady demand for adult acetaminophen and topical analgesics/anaesthetic. Aspirin will also remain popular - particularly among patients managing heart-related conditions - given its blood-thinning properties and role in addressing Malaysia’s high incidence of coronary disease.
Dosage innovation enhances fast-relief positioning
Manufacturers are increasingly reformulating products with higher dosage levels to boost efficacy. Adult acetaminophen, for example, is being upgraded from 500mg to 650mg, allowing faster and more targeted relief.
Generics gain traction as cost pressures rise
The rising cost of living is likely to accelerate demand for generic analgesics, as affordability becomes a decisive factor in purchase decisions. Generic options such as actiMax, manufactured by established local pharmaceutical firms like Winwa Medical, are increasingly favoured by price-sensitive consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Analgesics industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Analgesics in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Analgesics in Malaysia?
- Which are the leading brands in Analgesics in Malaysia?
- How are products distributed in Analgesics in Malaysia?
- How has the regulatory and operating environment for Analgesics changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Analgesics
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Analgesics in Malaysia - Category analysis
KEY DATA FINDINGS
Malaysians demand faster, stronger pain relief
Global and local players share the spotlight
Health and personal care stores remain the go-to channel
Growth momentum will continue with acetaminophen and aspirin as key drivers
Dosage innovation enhances fast-relief positioning
Generics gain traction as cost pressures rise
Consumer Health in Malaysia - Industry Overview
Consumer health in 2025: the big picture
2025 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Analgesics
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Analgesics research and analysis database.
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