PROSPECTS AND OPPORTUNITIES
Steady sales will continue thanks to strong baseline demand
Value sales of analgesics will maintain a positive performance over the forecast period. Analgesics’ wide accessibility is expected to further facilitate self-medication for mild-to-moderate pain, contributing to stable demand.
Ongoing innovations in efficacy will be led by global players
The large share of international players in the category will continue to encourage product innovations. For example, formulations that allow the active ingredient (e.
Legislations set to support local manufacturing opportunities
One of the most significant legislative developments affecting the Georgian pharmaceutical market has been the implementation of a reference pricing mechanism. This policy, which aims to reduce drug costs for consumers, was initially introduced in 2022 and further expanded or adjusted in 2023, with its full impact and any subsequent refinements being felt and discussed throughout 2024 and 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Analgesics industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Analgesics in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Analgesics in Georgia?
- Which are the leading brands in Analgesics in Georgia?
- How are products distributed in Analgesics in Georgia?
- How has the regulatory and operating environment for Analgesics changed in Georgia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Analgesics
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Analgesics in Georgia - Category analysis
KEY DATA FINDINGS
Sales of analgesics maintain positive growth, supported by overall demand
Sopharma is the leader thanks to its popular portfolio, while Bayer benefits from its place in aspirin
Pharmacies remain the most popular outlets for analgesics
Steady sales will continue thanks to strong baseline demand
Ongoing innovations in efficacy will be led by global players
Legislations set to support local manufacturing opportunities
Consumer Health in Georgia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Analgesics
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Analgesics research and analysis database.
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