PROSPECTS AND OPPORTUNITIES
Positive outlook backed by Thailand’s ageing population and tourist demand
Sales of analgesics are expected to see strong and steady growth over the forecast period in value terms (at constant 2025 prices). Thailand’s ageing population should continue to support demand for analgesics both in terms of systemic analgesics and topical analgesics/anaesthetic, with age-related illnesses, ailments and chronic pain being key growth drivers.
The digital market presents strong opportunities for sales and marketing
The digital market and technological advancements could have an influence on the future development of analgesics in Thailand. Targeted consumer advertising on retail e-commerce marketplaces could help raise brand awareness as well as potentially encouraging more consumers to purchase analgesics online.
Health is the new wealth as consumers turn to herbal/traditional products
In terms of product innovation, the Thai government and relevant parties are investing in researching and developing topical analgesics/anaesthetic and balms with a highlight on traditional remedies and herbal ingredients. In 2025, the Thai FDA outlined programmes to raise pharmaceutical manufacturing standards and opened a consultation period to enhance production facility standards in relation to topical analgesics/anaesthetic and herbal/traditional products.
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Overview:
Understand the latest market trends and future growth opportunities for the Analgesics industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Analgesics in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Analgesics in Thailand?
- Which are the leading brands in Analgesics in Thailand?
- How are products distributed in Analgesics in Thailand?
- How has the regulatory and operating environment for Analgesics changed in Thailand?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Analgesics
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Analgesics in Thailand - Category analysis
KEY DATA FINDINGS
Ageing population and focus on self-care fuelling growth in analgesics
Competition heats up with private label making gains
Pharmacies remain key to sales of analgesics but e-commerce making steady inroads
Positive outlook backed by Thailand’s ageing population and tourist demand
The digital market presents strong opportunities for sales and marketing
Health is the new wealth as consumers turn to herbal/traditional products
Consumer Health in Thailand - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Analgesics
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Analgesics research and analysis database.
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