PROSPECTS AND OPPORTUNITIES
Generics poised to expand
Generics will gain further value share over the forecast period. Public health initiatives in recent years have helped to raise consumer awareness about these products, especially in more urbanised areas.
Topical analgesics projected to see further growth
As consumer awareness surrounding the availability of topical analgesics continues to increase, consumers are increasingly turning to these products. Popular brands include Voltaren, followed by Cofal.
Potential for further segmentation
A recent launch, which has seen success has been a sub-segment of the Dorival brand (Bayer), which has been targeted at alleviating menstrual cramps. The success of this product shows that there is potential for further segmentation, which could give players the possibility of adding a premium to price, as well as widening the consumer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Analgesics industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Analgesics in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Analgesics in Guatemala?
- Which are the leading brands in Analgesics in Guatemala?
- How are products distributed in Analgesics in Guatemala?
- How has the regulatory and operating environment for Analgesics changed in Guatemala?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Analgesics
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Analgesics in Guatemala - Category analysis
KEY DATA FINDINGS
Muted performance in 2024
Bayer continues to lead analgesics
Small local grocers remains top distribution channel
Generics poised to expand
Topical analgesics projected to see further growth
Potential for further segmentation
Consumer Health in Guatemala - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Analgesics
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Analgesics research and analysis database.
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