PROSPECTS AND OPPORTUNITIES
Use of analgesics will continue to increase steadily
Analgesics is expected to record steady growth in total current value sales over the forecast period, while the majority of categories are anticipated to show consistently positive results in volume terms. Together with the increasing willingness of Macedonians to practise self-medication for minor ailments and some chronic diseases, the rising incidence of pain and inflammation linked to trends such as population ageing, busier lifestyles and growing participation in sports and fitness activities should continue to bolster the use of these products.
Adult aspirin projected to be the most dynamic performer
Adult aspirin looks set to be the strongest performer within analgesics in retail volume and current value growth terms over the forecast period. With the recent spike in inflation having caused living costs to rise sharply and eroded purchasing power among Macedonians, the comparatively low price positioning of this product type will remain a key demand driver for some time.
Demand for combination products set to remain strong
Adult and paediatric combination products are projected to be among the better performing analgesics categories in retail volume growth terms over the forecast period. Rising awareness that such products can reduce pain and fever faster and more effectively than alternatives will continue to buoy demand, with marketing campaigns, advice from pharmacists and word-of-mouth recommendations set to remain highly influential in this regard.
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Overview:
Understand the latest market trends and future growth opportunities for the Analgesics industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Analgesics in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Analgesics in North Macedonia?
- Which are the leading brands in Analgesics in North Macedonia?
- How are products distributed in Analgesics in North Macedonia?
- How has the regulatory and operating environment for Analgesics changed in North Macedonia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Analgesics
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Analgesics in North Macedonia - Category analysis
KEY DATA FINDINGS
Overall demand for analgesics remains solid
Adult naproxen shows the fastest development
Rising awareness of cardiac risks erodes appeal of adult ibuprofen
Use of analgesics will continue to increase steadily
Adult aspirin projected to be the most dynamic performer
Demand for combination products set to remain strong
Consumer Health in North Macedonia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Analgesics
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Analgesics research and analysis database.
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