PROSPECTS AND OPPORTUNITIES
Maturity leads to stable volume sales
Analgesics in Croatia is approaching maturity, with volume sales set to remain stable as current demographic trends are unlikely to induce significant changes. Despite negative demographic shifts, Croatia receives a boost in consumer demand for health products - including analgesics - from inbound tourists who often purchase basic analgesics while visiting or transiting through the country.
Generic variants will gain further ground
The ongoing rise in product prices, coupled with a significant portion of the local population facing financial difficulties following review period inflation, is expected to drive a continued shift towards lower-priced and more affordable analgesic brands throughout the forecast period. Generic analgesics will become increasingly attractive due to their substantially lower prices, particularly among elderly consumers, who are most affected by declining living standards amid ongoing geopolitical, economic and logistical challenges.
CBD faces rising interest as pain reliever
The maturity of the analgesics category, along with long-term habitual use, has resulted in many Croatian consumers becoming desensitised to the effects of these products. Consequently, there is a growing interest in seeking stronger or faster-acting alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Analgesics industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Analgesics in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Analgesics in Croatia?
- Which are the leading brands in Analgesics in Croatia?
- How are products distributed in Analgesics in Croatia?
- How has the regulatory and operating environment for Analgesics changed in Croatia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Analgesics
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Analgesics in Croatia - Category analysis
KEY DATA FINDINGS
Analgesics sees positive growth post-pandemic
Paediatric and topical analgesics see strong rises
Ageing population supports category expansion
Maturity leads to stable volume sales
Generic variants will gain further ground
CBD faces rising interest as pain reliever
Consumer Health in Croatia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Analgesics
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Analgesics research and analysis database.
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