PROSPECTS AND OPPORTUNITIES
Regulatory pressure could influence the market
Poland remains a high-consumption market for OTC products, including analgesics. This is unlikely to change over the forecast period with consumers becoming increasingly comfortable self-medicating with analgesics to prevent unnecessary and time consuming trips to see a doctor.
New delivery formats could provide point of differentiation in a crowded market
Although classic delivery formats will remain dominant in the analgesics category over the forecast period, alternative formats, such as orodispersible tablets (eg Mel), sprays (eg Ibuprom), and patches or plasters (eg Voltaren), are gaining attention. These options appeal to consumers looking for faster, targeted and more convenient pain relief, as well as those who have difficulty swallowing pills/tablets.
Natural alternatives could provide some competition to OTC analgesics
There is a growing interest in natural, non-drug alternatives for chronic pain. Ingredients like palmitoylethanolamide (PEA), known for reducing inflammation without the side effects of some analgesics, are gaining ground across Europe.
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Overview:
Understand the latest market trends and future growth opportunities for the Analgesics industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Analgesics in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Analgesics in Poland?
- Which are the leading brands in Analgesics in Poland?
- How are products distributed in Analgesics in Poland?
- How has the regulatory and operating environment for Analgesics changed in Poland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Analgesics
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Analgesics in Poland - Category analysis
KEY DATA FINDINGS
Brands justify price rises with a focus on pack size and product strength
Brand loyalty remains key but competition grows as consumers look for value
Expanding access to stronger, more targeted pain relief raises concerns
Regulatory pressure could influence the market
New delivery formats could provide point of differentiation in a crowded market
Natural alternatives could provide some competition to OTC analgesics
Consumer Health in Poland - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Analgesics
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Analgesics research and analysis database.
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