PROSPECTS AND OPPORTUNITIES
Inflation and supply chain issues threaten affordability and availability of analgesics
Inflation and supply chain issues will remain pressing challenges for analgesics players in the upcoming years. Price inflation is expected to continue driving up the prices of imported medications and raw materials, making it difficult for brands to maintain existing prices and putting volume sales in jeopardy.
Paediatric pain relief to enjoy growth as adult combination analgesics decline
Paediatric acetaminophen is expected to be the best-performing analgesic in Kenya, driven by the growing child population and increased awareness among parents about effective pain management for children. Brands like Calpol and Panadol Baby & Infant are popular due to their safety and efficacy, leading to projected value growth.
Rising demand for natural pain relief fuels growth in herbal remedies
There are significant growth opportunities for natural and herbal remedies as consumers seek out alternative forms of pain relief. Some consumers are increasingly interested in natural and herbal pain relief options due to the growing preference for holistic and alternative medicine.
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Overview:
Understand the latest market trends and future growth opportunities for the Analgesics industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Analgesics in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Analgesics in Kenya?
- Which are the leading brands in Analgesics in Kenya?
- How are products distributed in Analgesics in Kenya?
- How has the regulatory and operating environment for Analgesics changed in Kenya?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Analgesics
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Analgesics in Kenya - Category analysis
KEY DATA FINDINGS
Players compete for retail share with pricing and segmentation strategies
Kenya recalls children’s analgesic over safety concerns
Pharmacists influence brand success amid supply chain challenges
Inflation and supply chain issues threaten affordability and availability of analgesics
Paediatric pain relief to enjoy growth as adult combination analgesics decline
Rising demand for natural pain relief fuels growth in herbal remedies
Consumer Health in Kenya - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Analgesics
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Analgesics research and analysis database.
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