PROSPECTS AND OPPORTUNITIES
Self-care habits and demographic change underpinning demand
Analgesics in Austria are expected to see steady development over the forecast period, supported by shifting consumer behaviour and long-term demographic trends. Rising health literacy and greater self-reliance are encouraging consumers to manage minor ailments such as headaches, tension pain and cold-related discomfort without consulting a doctor, relying instead on convenient over-the-counter remedies.
Limited innovation but gradual progress in packaging and product accessibility
Technological progress in analgesics will remain constrained by the lengthy and highly regulated processes required for the development and approval of new medicines. As a result, major product innovations are likely to remain limited, with new launches often stemming from prescription-to-over-the-counter switches rather than breakthrough discoveries.
Regulatory adjustments and supply chain stability shaping the outlook
Legislative and structural developments are set to influence the longer-term trajectory of analgesics in Austria. Although over-the-counter medicines are less vulnerable to shortages than prescription categories, analgesics have occasionally faced supply constraints, often exacerbated by parallel imports driven by Austria’s comparatively low-price levels.
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Overview:
Understand the latest market trends and future growth opportunities for the Analgesics industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Analgesics in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Analgesics in Austria?
- Which are the leading brands in Analgesics in Austria?
- How are products distributed in Analgesics in Austria?
- How has the regulatory and operating environment for Analgesics changed in Austria?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Analgesics
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Analgesics in Austria - Category analysis
KEY DATA FINDINGS
Self-care culture and lifestyle factors sustaining demand
Established leaders and value-driven challengers defining competition
Pharmacies maintaining dominance as e-commerce edges forward
Self-care habits and demographic change underpinning demand
Limited innovation but gradual progress in packaging and product accessibility
Regulatory adjustments and supply chain stability shaping the outlook
Consumer Health in Austria - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Analgesics
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Analgesics research and analysis database.
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