Dairy products and alternatives in 2025: The big picture
Dairy products and alternatives in Kazakhstan is enjoying steady volume growth in 2025, whilst value sales continue to see double-digit growth. The growth of the urban population is contributing to more frequent consumption of convenient and ready-to-eat dairy products and alternatives. Persistent inflation and rising production costs are driving up the average price of goods, which in turn is boosting value sales. There is also broader access to products due to the expansion of modern retail chains and retail e-commerce.
Key trends in 2025
In dairy, consumers have a growing preference for local products, perceiving them as fresher, natural, and more affordable. This has strengthened the position of local brands and producers. Additionally, the share of Belarusian brands is also growing due to their favourable price-to-quality ratio.
Competitive Landscape
Food Master AO was the leading player within dairy products and alternatives in 2025. The company produces the FoodMaster, President, Loko Moko, and Dolche brands in various categories such as milk, cream, fromage frais and quark, yogurt, and others, offering a wide range of products.
Channel developments
Supermarkets is the leading distribution channel for dairy products and alternatives in 2025, with the channel’s value share rising during the year. Supermarkets offer a wide selection of dairy products and alternatives from various brands and price segments, and consequently they attract different consumer groups. Frequent discounts, promotions, and loyalty programs stimulate sales growth and increase the attractiveness of shopping specifically in retail chains. While modern retail (e.g., supermarkets) continues to gain share across the country, traditional retail remains strong, and small local grocers remain a key channel.
What next for dairy products and alternatives?
Value sales of dairy products and alternatives are expected to rise steadily over the forecast period. The increase in production costs and inflation will lead to a rise in average prices, which will be reflected in higher revenues. The active development of retail chains and e-commerce will increase product accessibility for consumers. This will also be supported by population growth and urban expansion, resulting in increased consumption of dairy products and alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Kazakhstan?
- Which are the leading brands in Dairy Products and Alternatives in Kazakhstan?
- How are products distributed in Dairy Products and Alternatives in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Kazakhstan
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Baby Food in Kazakhstan
KEY DATA FINDINGS
Baby food benefits from steady volume growth
Nestlé SA leads the baby food category
Grocery retailers lead in terms of distribution
Muted outlook for baby food
Specialist baby food offers growth potential
Companies leverage digital channels for marketing and sales
Butter and Spreads in Kazakhstan
KEY DATA FINDINGS
Consumers shift to butter for health benefits and taste
Eurasian Foods Corp AO leads in butter and spreads
Modern grocery retailers are gaining on small local grocers
Further gains ahead for the butter category
Health-centred product development to fuel value growth
Automated technologies are integrated into production
Cheese in Kazakhstan
KEY DATA FINDINGS
Buoyant performance for the cheese category
Food Master AO enjoys strong position in cheese
Supermarkets edge forward to claim leading value share in cheese
Solid prospects for the cheese category
Health trend to spur consumer interest and boost category performance
Digital technologies will enhance local production
Drinking Milk Products in Kazakhstan
KEY DATA FINDINGS
Strong momentum in growth of drinking milk products
Food Master AO holds lead in drinking milk products
Supermarkets are leading distribution channel
Moderate growth expected in drinking milk products
Local production to further develop in drinking milk products
Technology and sustainability trends to support retail development
Yoghurt and Sour Milk Products in Kazakhstan
KEY DATA FINDINGS
Sour milk and plain yoghurt drive category growth
Food Master AO holds a strong position
Supermarkets attract consumers with broad choice and promotional deals
Rising unit prices to impact the category
Premium lines to support value growth
Legislative regulations are set to raise local product quality standards
Other Dairy in Kazakhstan
KEY DATA FINDINGS
Staple use of other dairy supports category development
Food Master AO enjoys a strong position
Consumers prefer supermarkets for promotional deals and wide choice
Other dairy is set to gain traction
Natural and organic lines set to gain appeal
Technology is supporting retail distribution
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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