Dairy products and alternatives in 2025: The big picture
In 2025, dairy products and alternatives in Laos is expected to see retail volume and current value sales grow strongly. However, retail current value growth is driven by still high, if much lower than in 2022-2024, inflation. At constant 2025 prices, retail value sales are set to fall. On the other hand, lower inflationary pressure on prices is supporting affordability and demand. More consumers in Laos are focusing on their health and prefer products with clear health benefits, such as probiotics for digestive health, free from lactose milk and high-protein dairy options like Greek yoghurt. These products are particularly popular with middle-class consumers in cities, who often seek convenience and health. However, premium imported dairy products still face challenges because local, especially lower-income, consumers remain careful about spending.
Key trends in 2025
In 2025, plant-based and free from lactose dairy alternatives, especially oat milk and soy milk, are likely to become more popular in Laos. This trend is driven mainly by increasing health awareness among consumers, especially those who are lactose intolerant or seeking healthier options. However, sustainability is still not a major factor in consumers' decisions in Laos, as most people continue to prioritise price, quantity and product quality over environmental concerns.
Competitive Landscape
Dutch Mill Co Ltd and Royal FrieslandCampina NV are projected to remain the leading players in dairy products and alternatives in Laos in 2025. They lead dairy and are expected to see small increases in retail value share overall. However, small players grouped under “others” are predicted to account for approaching two thirds of retail value sales. The Thai company Dutch Mill enjoys popularity in cow's milk and drinking yoghurt and benefits from wide distribution and consumer trust in Thai products. The Netherlands’ Royal FrieslandCampina markets the Foremost brands, which has remained very strong in Laos for many decades. The brand offers a wide range of dairy products that appeal to different consumer groups, from younger to middle-aged customers. Popular products include Foremost Plain Milk, Foremost Omega Smart Milk, Foremost Multigrain Milk and Foremost Flavoured Milk. Foremost's plain milk products are widely used by coffee shops across Laos, and its shelf stable (UHT) milk products are popular in both urban and rural areas.
Channel developments
In 2025, modern grocery retailers, especially well-organised supermarkets and convenience stores (mini marts), are expected to remain strong distribution channels for dairy products and alternatives in Laos. They are expected to develop further due to ongoing store expansion, wide product ranges, promotional activities and improved shopping environments that meet the needs of urban professionals and families. These outlets also provide reliable cold storage for dairy products, ensuring product safety and freshness.
What next for dairy products and alternatives?
Retail value (constant 2025 prices) sales of dairy products and alternatives are expected to grow, at a similar, if marginally slower, rate than retail volume sales, through the forecast period are set to be primary growth drivers. Product innovation and increased promotion of functional dairy benefits are also likely to stimulate growth opportunities.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Laos report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Laos?
- Which are the leading brands in Dairy Products and Alternatives in Laos?
- How are products distributed in Dairy Products and Alternatives in Laos?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Laos?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Laos
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Key Data Findings
2025 Developments
Push-pull factors behind baby food’s performance
Strong and developing multinational-led competitive landscape
Modern retailing gains traction in baby food
Prospects and Opportunities
Positive outlook despite demographic constraints
Health and wellness to drive demand trends
Affordability and distribution reach to inform choices
Category Data
Key Data Findings
2025 Developments
Health and wellness increasingly shapes demand
Stable leadership but a growing number of brands pique the interest of consumers
Modern retailing continues to make gains in urban areas
Prospects and Opportunities
Urbanisation and rising health consciousness to boost the demand for dairy products
Health and wellness to shape attitudes to butter and spreads
Initiatives to spike the development and growth of dairy products in retail and foodservice
Category Data
Key Data Findings
2025 Developments
City consumption to drive the category
Lactasoy leads a still developing competitive landscape
Modern grocery retailers are key sales points for plant-based dairy products
Prospects and Opportunities
Fertile conditions in cities for the development and growth of plant-based dairy
Health and wellness positioning to help plant-based dairy take off in Laos
Digitisation to foster product awareness and sales
Category Data
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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