Dairy products and alternatives in 2025: The big picture
Current value sales of dairy products and alternatives in Peru increased in 2025, driven by higher volume consumption, while average unit price variations remained minimal. Evaporated milk remained the largest category, though drinking milk products saw the strongest growth, followed by butter and spreads, reflecting rising demand and activity within the category. In contrast, baby food experienced a slight decline, affected by falling birth rates and high prices, which prompted parents to switch to alternatives or prepare baby food at home.
Key trends in 2025
Although local cow’s milk production increased slightly in 2024 and showed growth in 2025, volumes remained insufficient to meet consumer demand for dairy products and alternatives. Imports of dairy ingredients – such as whole and skimmed milk powder, whey, buttermilk, and butter oil – supported industrial milk production. The limited local production was chiefly due to Peruvian cattle’s slow natural growth, competition for pasture with export crops, and high international prices for grains like maize and soya beans.
Competitive Landscape
Gloria SA led dairy products and alternatives in Peru in 2025. The company produces brands such as Gloria, Bonlé, Pura Vida, Chicolac, Milkito, and Soy Vida, spanning product areas including evaporated milk, shelf stable milk, powdered milk, butter, cheese, yoghurt, dairy-only flavoured milk drinks, plain and flavoured condensed milk, cream, and soy drinks. Gloria’s flagship evaporated milk has been popular in Peru for over 80 years. The company pioneered shelf stable milk in tetra packs and leads drinking milk, yoghurt and sour milk, and other dairy. Its broad distribution network ensures a strong presence, particularly for staple items. Gloria SA maintains high levels of advertising and an active social media profile, consistently innovating with new products under the Gloria brand.
Channel developments
In 2025, small local grocers remained the leading distribution channel for dairy products and alternatives, though the channel’s value share declined slightly. These retailers dominate sales in categories such as other dairy, butter and spreads, yoghurt, cheese, and drinking milk. Their popularity stems from their proximity to consumers, convenience for daily purchases at competitive prices, and the personal approach of sales staff, which fosters customer loyalty.
What next for dairy products and alternatives?
Current value sales of dairy products and alternatives are expected to rise over the forecast period, driven by the dynamism of category players who maintain active commercial and marketing campaigns. Sustained robust advertising and social media presence to highlight new products and promotions will boost sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Peru?
- Which are the leading brands in Dairy Products and Alternatives in Peru?
- How are products distributed in Dairy Products and Alternatives in Peru?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Peru?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Peru
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Baby Food in Peru
KEY DATA FINDINGS
Baby food declines in 2025 due to low birth rate and consumption of homemade food
Abbott Laboratorios SA continues to lead, while Distribuidora Continental 6 SA shows dynamism
Health and beauty specialists lead through specialist advice and wide assortment, while hypermarkets and e-commerce gain share
Baby food will see growth during the forecast period, thanks to specialist products, a better economy, and dynamism of players
Special baby milk formula set to show significant dynamism as Peruvian parents prioritise their infants' wellbeing
Baby food regulation complemented by consumer alert system
Butter and Spreads in Peru
KEY DATA FINDINGS
Butter and spreads grows significantly in 2025 due to increased local production, wider distribution and affordable margarines
Alicorp SAA continues to lead due to well-positioned brands and dynamism in commercial and marketing management
Small local grocers leads due to proximity and affordable prices, while hypermarkets sees dynamism thanks to promotions and variety
Butter and spreads set to grow, thanks to dynamism of category players and improving economy
Margarines to remain the largest subcategory due to affordable prices, widespread distribution
Development of quality butter in Peru will continue for both local and imported brands
Cheese in Peru
KEY DATA FINDINGS
Cheese experiences growth in 2025, driven by increased local production and imports, dynamism among players and an improving economy
Laive SA leads thanks to significant history in dairy, strength of Laive brand and dynamic management
Small local grocers benefits from close proximity and affordable prices, while supermarkets sees dynamism thanks to promotions and wide assortment
Cheese will see growth thanks to dynamism of players, investments in production and an improved economy
Development of artisanal mature cheese to continue apace, generating competition
High-end cheeses set to become more visible with an increase in imported brands
Drinking Milk Products in Peru
KEY DATA FINDINGS
Drink milk products grows significantly in 2025, thanks to increased consumption and production, dynamism of players and improved economy
Gloria SA continues to lead the category, while P&D Andina SA shows dynamism
Small local grocers continues to lead, but loses some share to e-commerce
Drinking milk products will continue to grow, thanks to investments by players and an improving economy
Lactose-free milk will remain popular with local consumers, driven by a wide range of products and diverse packaging
Fresh milk has significant growth potential, but will be limited by adequate cold chain infrastructure
Yoghurt and Sour Milk Products in Peru
KEY DATA FINDINGS
Yoghurt and sour milk products experiences significant growth in 2025
Gloria SA continues to lead sales, while P&D Andina SA enjoys notable dynamism
Small local grocers benefits from close proximity and affordable prices, while convenience stores sees expansion
Yoghurt and sour milk products set to enjoy growth across the forecast period
Flavoured yoghurt will gather momentum as players intensify activities
Global health and wellness trend will drive sales of healthy yoghurts
Other Dairy in Peru
KEY DATA FINDINGS
Other dairy sees significant growth in 2025, driven by dynamism of plain condensed milk
Gloria SA continues to dominate sales, but Laive SA enjoys greater dynamism
Small local grocers benefit from close proximity and affordable prices, while supermarkets offer promotions and wide assortment
Other dairy will continue to grow, with plain condensed milk and coffee whiteners standing out
Packaging, product innovations and increased brand competition
Current regulations related to evaporated milk may pose challenges for category players
Plant-Based Dairy in Peru
KEY DATA FINDINGS
Plant-based dairy sees moderate growth in 2025 due to increased consumption and price rises
Laive SA leads thanks to significant history in dairy, strength of Laive brand and dynamic management
Supermarkets continue to lead due to wide assortment and promotions, while hypermarkets sees dynamism
Plant-based dairy will enjoy growth over the forecast period as the local economy improves
Innovation and diversification of Laive Vio brand will help raise profile of plant-based dairy in Peru
New product development and imported brands will boost interest in the category in the years ahead
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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