Dairy products and alternatives in 2025: The big picture
With inflation remaining high and the country’s GDP still in recovery, Turkish consumers continue to adopt a cautious and conservative approach to spending in 2025. Economic uncertainty has shaped more budget-conscious behaviour, particularly in essential categories such as dairy products and alternatives. Although inflation in 2025 is lower than in 2024, it is still having a significant impact on purchasing power. This has led many households to prioritise affordable products, with some switching to private label or waiting for promotions before making purchases.
Key trends in 2025
With diminished hopes of affording high-value assets such as homes and cars, many consumers are instead focusing on improving the quality of their everyday consumption. Nutrition and food quality are becoming more central to household spending, as people seek to feel more in control of their health and wellbeing. Also due to economic constraints, consumers have also been dining out less frequently. As a result, socialisation and food consumption are increasingly taking place at home, reflecting a noticeable shift from out-of-home to in-home consumption. This shift is also fuelling increased demand for versatile, higher-quality dairy products that can be used in home cooking or shared during family gatherings.
Competitive Landscape
Lactalis Group is the largest dairy producer in Turkey (at GBO level), driven by a combination of strategic acquisitions, strong local partnerships, and a diversified product portfolio. A key factor behind its leading position is its ownership of the Içim brand, one of Turkey’s most recognised dairy labels, which has enabled the company to establish deep consumer trust and wide distribution networks. Additionally, Lactalis has effectively capitalised on the growth of private label with it producing dairy products for major Turkish retailers, which has further expanded its reach across various categories. The company’s ability to integrate global expertise with local market dynamics has solidified its leadership in Turkey’s competitive dairy market.
Channel developments
In 2025, Turkey’s retail dairy market continues to be shaped by ongoing hyperinflation and the severe depreciation of the Turkish lira. These economic pressures have significantly eroded consumer purchasing power, leading to a strong shift toward budget-oriented retail channels. Discounters such as Bim, Sok and A101 have thus become a key force in dairy sales, benefiting from their ability to offer low prices on essential goods. In response to the competition from discounters, large chains of supermarkets such as Migros have responded to consumer demand by using their scale and supplier relationships to implement aggressive price promotions and loyalty campaigns.
What next for dairy products and alternatives?
During forecast period, Turkey’s dairy products and alternatives market is expected to show steady incremental growth, supported by government policy, rising consumer awareness, and a more stable inflation environment. Growth is likely to remain volume-drive particularly within categories like drinking milk products and yogurt, with premium segments growing more slowly due to persistent price sensitivity. Turkey’s strong domestic tourism market and growth in the country’s urban middle-class consumer base will further bolster demand, especially in out-of-home consumption channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Turkey?
- Which are the leading brands in Dairy Products and Alternatives in Turkey?
- How are products distributed in Dairy Products and Alternatives in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Turkey
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Baby Food in Turkey
KEY DATA FINDINGS
Baby food sales see steady growth as competition heats up
Nutricia Aptamil and Bebelac control milk formula sales as Ülker thrives in other baby food
Retail e-commerce remains the leading channel
Bright outlook for baby food with further investment expected
Health and wellness concerns expected to drive growth and new product development
Busy, working parents driving demand for prepared baby food
Butter and Spreads in Turkey
KEY DATA FINDINGS
Butter and spreads sees stable growth but continues to face challenges
Affordability, availability, naturalness and brand loyalty remain key factors
Small local grocers lead but discounters see strong gains thanks to low pricing
Butter set to drive growth in the retail channel
Search for healthier options expected to inform new product development
Plant-based products set to become more commonplace
Cheese in Turkey
KEY DATA FINDINGS
Cheese sales soaring with varieties to meet every need and budget
Private label players a key role in cheese thanks to its competitive prices
Supermarkets and discounters dominate distribution amid rising online sales
Enduring popularity of cheese set to fuel steady growth
New product development and demand expected to focus on healthier options
Innovation set to focus on health and convenience
Drinking Milk Products in Turkey
KEY DATA FINDINGS
Foodservice sales rise sharply buoyed by burgeoning café culture
Lactalis Group remains a key player in drinking milk products
Discounters drive sales growth thanks to affordable pricing
Strong growth predicted for drinking milk products despite shift in dietary behaviours
Healthier options could help expand the market for drinking milk products
Packaging set to come under the microscope
Yoghurt and Sour Milk Products in Turkey
KEY DATA FINDINGS
Yoghurt and sour milk products benefiting from healthy image
Sütas remains the leading brand manufacturer while SEK sees standout performance
Discounters increase their dominance thanks to strong value positioning
Sales set to benefit from increasing focus on healthy living
Health and wellness set to inform demand and drive new product development
Innovation set to play a key role in driving competition
Other Dairy in Turkey
KEY DATA FINDINGS
Healthy eating trend has a positive influence on demand for other dairy
Turkish players lead other dairy with strong presence in labneh
Discounters benefit from strong value proposition with broad private label offering
Bright outlook for other dairy thanks to its healthy image
Chilled snacks and labneh set to remain key growth drivers
Competition set to intensify with private label looking to win further share
Plant-Based Dairy in Turkey
KEY DATA FINDINGS
Plant-based dairy thriving with plant-based cheese being a focus of innovation
Alpro continues to benefit from first-mover advantage despite increasing competition
Supermarkets remain key to sales but e-commerce is playing a growing role
Increasing competition should benefit sales of plant-based dairy
Innovation and new product development will be key to growth
Ethical concerns should play a key role in driving sales growth
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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