Dairy products and alternatives in 2025: The big picture
Value sales of dairy products and alternatives are set to rise in Egypt in 2025, primarily driven by significant price increases across various categories. Several key factors have contributed to this upward pressure on prices, notably the rising cost of essential raw materials such as milk, which has elevated production costs. A sharp increase in fuel prices, particularly evident in March 2025, further compounded operational costs across the supply chain, prompting manufacturers and retailers to raise their prices. Imported dairy products, particularly butter, have been significantly affected by currency devaluation, which has increased import costs. As a result, importers have been forced to raise prices to maintain profitability, despite shrinking margins.
Key trends in 2025
In 2025, consumers are increasingly looking for a variety of health benefits from dairy products. There is a strong interest in options that promote digestive health, such as probiotics, kefir, and lactose-free products, as well as those high in protein and beneficial for mental well-being. In response, producers have innovated to meet snacking needs by creating portable, high-protein, and healthy meal replacements, specifically targeting busy urban consumers looking for quick and nutritious options.
Competitive Landscape
Juhayna Food Industries remains the leading company in dairy products and alternatives in Egypt in 2025, with its share set to increase. The company owns a broad and trusted portfolio, including Juhayna, Mix, Bekhero, and Zabado, covering drinking milk, yoghurt, sour milk products, and other dairy. Its continued lead is driven by a robust and far-reaching distribution network, enabling access to a wide consumer base across all trade channels, as well as a strategically tiered product range catering to various consumer segments. From the more affordable Bekhero line to premium Juhayna offerings, the company effectively captures a broad demographic. Rather than frequent range overhauls, Juhayna has focused on consistent quality improvement and product innovation, cultivating strong brand loyalty. An example of this is its new chocolate milk mix with 30% less sugar, aligning with the growing consumer demand for healthier options. The company has also expanded its Greek yoghurt line with innovative flavours such as Oats with flax seeds, Pineapple, and Açaí, reinforcing its image as a health-conscious and trend-forward brand. Further diversification is evident in the launch of a new pudding line to compete with Danone’s Danette and the introduction of Labneh, expanding its footprint in fromage frais and quark, highlighting rising consumer interest in these categories.
Channel developments
Small local groceries is the leading distribution channel within dairy products and alternatives overall in 2025, with the channel maintaining its value share during the year. These traditional retail formats demonstrate remarkable resilience, being the primary point of purchase for consumers seeking dairy products and alternatives. The strong performance of this channel indicates a continued preference for localised shopping experiences, accessibility, and the ability to cater to immediate consumer needs within communities.
What next for dairy products and alternatives?
Value sales of dairy products and alternatives in Egypt are set to rise steadily over the forecast period, reflecting a resilient and evolving market. Growth will be driven by a combination of macroeconomic stabilisation, shifting consumer preferences, and strategic industry developments. Milk, as an essential staple, will remain a key driver of sales, supported by a strengthening exchange rate that is helping to reduce import costs and stabilise prices. While other categories, such as butter and spreads, are also expected to benefit from price stabilisation, growth may be more moderate due to the ongoing impact of past price hikes and a growing health consciousness. This rising interest in health is leading some consumers to moderate their intake of butter for cardiovascular reasons. However, Egypt’s growing population, particularly its younger demographic, will continue to fuel demand for dairy products and alternatives across all segments.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Egypt?
- Which are the leading brands in Dairy Products and Alternatives in Egypt?
- How are products distributed in Dairy Products and Alternatives in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Egypt
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Baby Food in Egypt
KEY DATA FINDINGS
Value sales of baby food records double-digit growth, despite volume pressure
Nestlé Egypt SAE retains its lead while Hero Middle East & Africa improves its position
Health and beauty specialists lead distribution while retail e-commerce gains ground
Positive demographic trends are expected to drive sales of baby food in Egypt
Smaller and local brands are expected to launch, with a strong focus on healthy products
Economic pressures are set to reshape baby food purchasing among lower-income families
Butter and Spreads in Egypt
KEY DATA FINDINGS
Double-digit value growth for butter and spreads is driven by price hikes in 2025
Afia International Co – Egypt retains its lead, launching smaller, more affordable pack sizes
Distribution is led by small local grocers while discounters continue to expand
Moderate growth forecast for butter and spreads amid stabilising prices and rising health awareness
Plant-based ghee is set to maintain strong growth, driven by affordability and shifting perceptions
Demand for smaller pack sizes grows as consumers seek affordability in butter and spreads
Cheese in Egypt
KEY DATA FINDINGS
Soft cheese leads double-digit value growth for cheese in Egypt
Obour Land Co extends its lead, offering a wide range of cheese at various prices
Discounters gain momentum as small grocers retain the lead in cheese distribution
Cheese is predicated to record steady growth amid economic stability
Health-focused cheese varieties are expected to gain momentum over the forecast period
Rising prices and shifting demand is set to shape the forecast for hard cheese
Drinking Milk Products in Egypt
KEY DATA FINDINGS
Drinking milk products records double-digit growth as milk remains a household staple
Juhayna Food Industries leads drinking milk products amid evolving consumer demands and easing import restrictions
Food/drink/tobacco specialists continue to lead sales as consumers appreciate both shelf-stable and loose products
Steady growth is anticipated, supported by stabilising price points
Innovation is expected to drive growth as new products launch across the forecast period
Economic reform is set to support growth in the Egyptian milk industry
Yoghurt and Sour Milk Products in Egypt
KEY DATA FINDINGS
Value sales record a double-digit rise, supported by the health benefits of yoghurt
Best Cheese Co for Dairy Products SAE maintains its leadership, offering strong brand names
Retail e-commerce gains momentum as small local grocers retain the lead in yoghurt and sour milk distribution
Positive growth predicted as consumers appreciate health benefits
Yoghurt innovation is set to focus on flavour, texture and health attributes
Premium and functional yoghurt innovations are expected to cater to modern lifestyles
Other Dairy in Egypt
KEY DATA FINDINGS
Price-driven growth and evolving consumer preferences shape other dairy in 2025
Danone Egypt retains its lead while Royal FrieslandCampina NV drives strong growth
Small local grocers maintain its lead while hypermarkets emerge as the most dynamic channel
Strong outlook for other dairy as fromage frais and quark continues to lead growth
Consumer purchasing behaviour is set to remain price-sensitive for other dairy
Rising innovation is expected to fuel competition and growth in other dairy
Plant-Based Dairy in Egypt
KEY DATA FINDINGS
Strong growth for plant-based dairy is led by the performance of soy drinks in 2025
Juhayna food industries leads plant-based dairy, although share is lost to Al Safi Danone Ltd
Hypermarkets lead sales while retail e-commerce continues to expand
Social media coverage and price stability are expected to support growth
There is set to be an ongoing expansion of health-oriented plant-based dairy
The rise of local innovation is set to drive sales across plant-based dairy
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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