Dairy products and alternatives in 2024: The big picture
According to Euromonitor’s Economies and Consumers system, economic conditions in Brazil in 2024 have followed the positive patterns seen in 2023, driven by reduced borrowing costs and lower unemployment rates, resulting in robust domestic demand. In addition, the creation of jobs has boosted household income, leading to a notable increase in consumer spending.
Key trends in 2024
Dairy categories have been experiencing significant transformation, with the incorporation of functionality into various products, particularly with the rise of protein-enhanced offerings. Brands are increasingly fortifying yoghurt, milk, and cheese with additional protein, vitamins, and minerals to cater to health-conscious consumers seeking nutritional benefits in their daily diet.
Competitive landscape
Nestlé Brasil Ltda is set to continue to lead dairy products and alternatives in Brazil in 2024, and remain the only player to hold a double-digit share in what is a highly fragmented environment. Nestlé and other companies are increasingly investing in research and development to introduce new dairy products and alternatives which address previously unrecognised consumer needs.
Channel developments
A wider variety of dairy products, mainly those focusing on convenience and indulgence, is found in smaller retail channels, such as convenience retailers, represented by Oxxo, and last-mile apps with mini market dark stores that function only for delivery services, such as iFood, Rappi, and Daki. These offer smaller packaging, individual portion sizes, and innovative products, such as YoPro’s squeeze pouch.
What next for dairy products and alternatives?
The trends emerging in dairy products and alternatives in Brazil align closely with the strategic topics identified by Euromonitor International, including the segmentation of consumption occasions, increasing demand for plant-based options, heightened dietary awareness, and a preference for local products. Historically, the Brazilian dairy industry has faced challenges that weaken the bargaining power of small rural producers, leading to less competitive and often unprofitable prices for their goods.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Brazil?
- Which are the leading brands in Dairy Products and Alternatives in Brazil?
- How are products distributed in Dairy Products and Alternatives in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Brazil
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Baby Food in Brazil
KEY DATA FINDINGS
Milk formula continues to grow, despite moves to prioritise breastfeeding
Digital marketing of milk formula remains a concern
WHO updates infant feeding guidelines amidst global push for breastfeeding
More milk formula brands likely to expand to other age groups
Greater lactose-free and special baby food offer expected in the coming years
Dairy compounds will still be the most budget-friendly option
Butter and Spreads in Brazil
KEY DATA FINDINGS
Less availability of raw milk for butter production in the country
Revitalisation of margarine and spreads thanks to new launches
Plant-based butter and spreads expand using new vegan bases
Innovations will add value to butter and spreads
Butter and spreads as a viable substitute for olive oil, focusing on higher-income consumers
Butter positioning differs from margarine and spreads to justify high prices
Cheese in Brazil
KEY DATA FINDINGS
Natural disasters across the country maintain high and rising prices for cheese
Brazilian cheese highly recognised in international awards
E-commerce and social media bring attention to cheeses other than those consumed on an everyday basis
High protein cheeses expected to enter the market
Economic scenario calls for portfolio polarisation, with ultra processed cheese likely to gain traction in retail and foodservice
Launches of new brands, portfolios, and formats expected to stir up the category
Drinking Milk Products in Brazil
KEY DATA FINDINGS
Droughts and floods affect milk prices in retail
Vulnerabilities in the milk chain make the production of powder milk difficult
Dairy compounds under new regulations to differentiate from powder milk
Natural benefits and additional protein will be explored in claims
High competition in drinking milk products calls for portfolio variety
Lactose may be seen as a villain, but drinking milk products bring other natural benefits to be explored
Yoghurt and Sour Milk Products in Brazil
KEY DATA FINDINGS
High dairy prices call for differentiation
High protein yoghurt still has room for innovation and competition
Yoghurt as a healthy ingredient
Innovations in packaging focus on more convenience
Beyond high protein functionality, players are looking at the addition of creatine
Move towards natural is explored in fortified and functional products
Other Dairy in Brazil
KEY DATA FINDINGS
Other dairy sees a focus on differentiation to bypass high prices
Indulgence is attractive in other dairy
Lactose may be increasingly avoided, but dairy products also offer natural benefits which could be explored
Functionality to penetrate other dairy products, such as petit-suisse and cottage cheese
Healthy indulgence translates into smaller packaging
Innovation is key to overcoming the competition
Plant-Based Dairy in Brazil
KEY DATA FINDINGS
The evolution of plant-based dairy attracts consumers
Plant-based options which replicate characteristics of traditional products are positive for the category
Collaborations reinforce the healthy nature of vegan products and attract more consumers
Plant-based dairy products increasingly seen as processed industry, more distanced from the natural trend
More dairy categories to be explored by plant-based brands
Offering functionality in plant-based dairy adds value and justifies higher prices
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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