Dairy products and alternatives in 2025: The big picture
Oman’s dairy products and alternatives market is thriving in 2025 and is expected to post 5.6% growth in current value terms to reach OMR310.27 million, surpassing gains achieved in the previous two years. Volume sales are also set to rise by 5% to reach 272,047 tonnes. In addition to typical drivers such as population growth and increased job opportunities, expansion of dairy products and alternatives is being fuelled by shifting trends like a stronger emphasis on health and wellness, controlled inflation easing post-pandemic price spikes, and a rising number of young women entering the workforce.
Key trends in 2025
The health and wellness trend has significantly influenced Oman’s market not only in 2025 but throughout the entire review period. This trend appeared in various forms, including low-fat and fortified dairy products, lactose-free options, and plant-based alternatives. Its momentum grew stronger during the pandemic, as consumers increased their intake of immune-boosting supplements and sought nutrients from natural sources, fortified dairy, and supplements. Middle to high-income consumers embraced dairy products with health-focused benefits initially to support immunity during the pandemic, and later as part of a broader commitment to healthier lifestyles. With Oman ranked among the world’s most obese countries, this heightened health awareness has had a profound impact on dairy and dairy alternatives, driving demand for functional products such as probiotic yoghurt, probiotic laban, vitamin-fortified laban, lactose-free milk, and plant-based dairy.
Competitive Landscape
Almarai Co Ltd is expected to remain the leading company within dairy products and alternatives overall in 2025 and also the most dynamic. The company produces the Almarai brand, which is present in milk, cheese, and other dairy.
Channel developments
Small local grocers is expected to remain the leading distribution channel within dairy products and alternatives overall in 2025, with the channel’s value share rising during the year overall.
What next for dairy products and alternatives?
Value sales of dairy products and alternatives are set to rise over the forecast period by a moderate growth rate. Consumer preference for local over foreign brands is expected to shape the competitive landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Oman, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Oman report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Oman?
- Which are the leading brands in Dairy Products and Alternatives in Oman?
- How are products distributed in Dairy Products and Alternatives in Oman?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Oman?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Oman
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Key Data Findings
2025 Developments
Oman’s population growth drives demand for baby food and stimulates sales growth
Nestlé maintains its lead in baby food leveraging on its diversified portfolio and brand equity
Small local grocers remains the leading distribution channel for baby food
Prospects and Opportunities
Better growth prospects of baby food over the forecast period amid product diversification and economic momentum
Baby food brands focus on health and wellness offerings to spur growth
Milk formula followed by dried baby food remain the most popular categories over the forecast period
Category Data
Key Data Findings
2025 Developments
Dairy posts robust growth in 2025 backed by strong fundamentals
Dichotomy of a concentrated competitive landscape and price-influenced competition characterise dairy
Small local grocers sustain their lead over the distribution of dairy
Prospects and Opportunities
Robust growth prospects of dairy amid new product developments and demand for convenience
Higher company activity anticipated in health and wellness developments
Local brands see further momentum with flavours that appeal to local preferences
Category Data
Key Data Findings
2025 Developments
Nascent plant-based dairy leverages on health benefits and expanding portfolios to continue growing
Alpro stregthens its gold standard positioning within plant-based dairy
Hypermarkets and supermarkets lead the distribution of plant-based dairy
Prospects and Opportunities
Slower but positive forecast period growth as product novelty fades
Health and wellness trend provides growth opportunities as well as challenges
Manufacturers leverage on digital and technological category advancements to drive growth
Category Data
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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