Dairy products and alternatives in 2025: The big picture
Dairy products and alternatives in Taiwan saw moderate current value growth in 2025 but stagnation in retail volume terms. This performance can be attributed to a combination of evolving social demographics, increased living costs, and ongoing inflationary pressures. In the wake of the COVID-19 pandemic, increased investment in international travel prompted many Taiwanese consumers to reassess their purchasing habits, with a trend towards premiumisation. Nevertheless, lower birth rates in Taiwan are resulting in a shrinking consumer base, which has tempered volume growth in dairy products and alternatives.
Key trends in 2025
In response to increasing costs and price-consciousness, Taiwanese manufacturers have sought to create more innovative products at various price points, with the aim of broadening their customer base across dairy products and alternatives.
Competitive Landscape
In cheese, President began offering a range of processed cheese slice products, with the goal of establishing itself as a leading name in cheese and expanding its category share. In addition to developments in the processed cheese segment, President has continued to diversify its natural cheese portfolio. Notably, the company recently introduced feta goat cheese and mimolette cheese slices, both of which were previously uncommon in mainstream grocery outlets.
Channel developments
PX Mart is the leading supermarket chain in Taiwan, with over 1,200 shops across the country, making fresh milk products widely available. However, amid inflationary pressures, fresh milk products offered at lower prices tend to outperform those priced at the average level. To remain competitive with supermarkets, convenience stores such as 7-11, which operates more than 7,000 outlets in Taiwan, leverage their cooperative ties with their parent company to introduce a wider range of products distinct from those found in supermarkets. For instance, 7-11 frequently introduces additional bundled Rareseed products, as both 7-11 and Rareseed are subsidiaries of Uni-President Enterprises Corp.
What next for dairy products and alternatives?
After 2025, liquid milk imported from New Zealand will be completely exempt from tariffs. Most producers of fresh milk also import products from New Zealand, attempting to benefit from both domestic and imported supply gains. Meanwhile, the industry as a whole is expected to continue urging the government to introduce policies or initiatives that support local farmers.
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Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Taiwan?
- Which are the leading brands in Dairy Products and Alternatives in Taiwan?
- How are products distributed in Dairy Products and Alternatives in Taiwan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Taiwan
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Baby Food in Taiwan
KEY DATA FINDINGS
Birth rate in Taiwan continues to decline, impacting volume growth
Polarisation increases, with new economy and premium lines emerging
Baby food benefits from increased overseas travel in 2025
Milk formula is expected to decline over the forecast period
Follow-on milk formula may disappear over the forecast period
Diversified campaigns will become essential for competing effectively
Butter and Spreads in Taiwan
KEY DATA FINDINGS
Retail volume demand remains stable in 2025, while current value sales benefit from increased inflation
Foodservice suffers from reduced purchasing power due to high cost of living
Affordable brands such as Anchor benefit from surge in average unit prices
Butter set to register increased growth over the forecast period
Budget brands will likely sustain sales of margarine over the forecast period
Kirkland set to gain brand shares as Costco penetration continues
Cheese in Taiwan
KEY DATA FINDINGS
Cheese volumes stagnate in 2025, while current value growth reflects higher prices
Competitive and distribution landscapes remain stable in 2025
New product lines reflect shift in cuisine preferences
Cheese predicted to post slight increase in volume and value terms over the forecast period
Carrefour will continue to attract interest with private label cheese line
Consumers will seek more sophisticated flavours, leading to diversification
Drinking Milk Products in Taiwan
KEY DATA FINDINGS
Drinking milk records moderate growth in 2025
More drinking milk products launched in a bid to attract new consumers
Supermarkets remains the leading distribution channel in 2025
Drinking milk is expected to register decline over the forecast period due to more liquid milk being imported from New Zealand
Category is predicted to see polarisation in the coming years
High-protein ingredients will be integrated into new drinking milk products
Yoghurt and Sour Milk Products in Taiwan
KEY DATA FINDINGS
Yoghurt registers the most dynamic performance in 2025
Flavoured and functional yoghurt continues to gain momentum
Uni-President maintains its position thanks to product updates
Yoghurt predicted to register steady value growth over the forecast period
High protein trend will continue to influence yoghurt in the years ahead
Drinking yoghurt set to undergo transformation
Other Dairy in Taiwan
KEY DATA FINDINGS
Limited growth for other dairy in 2025
Demand through foodservice channel remains muted due to reduced purchasing power
Coffee whitener demand driven by OFF COFFEE from PX Mart in 2025
Volume stagnation predicted for cream, condensed milk and chilled and shelf stable desserts, but coffee whiteners will see buoyant sales
Cream production may become more localised over the forecast period
Limited growth anticipated for condensed milk as consumption patterns shift
Plant-Based Dairy in Taiwan
KEY DATA FINDINGS
Limited volume growth for plant-based dairy in 2025, but current value sales remain buoyant
Oat milk loses momentum in 2025, benefiting sales of soy milk
Kuang Chuan enjoys key positioning thanks to innovative products with functional benefits
Plant-based dairy is expected to register relatively stable performance over the forecast period
Foodservice is expected to see declining demand for oat milk
Soy milk likely to see ongoing premiumisation in the coming years
The following categories and subcategories are included:
Dairy Products and Alternatives
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- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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- Butter
- Cooking Fats
- Margarine and Spreads
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- Spreadable Cheese
- Processed Cheese excl Spreadable
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- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Sour Milk Products
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- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
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- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
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- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
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- Cream
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- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
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This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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