Dairy products and alternatives in 2025: The big picture
Overall retail value sales of dairy products and alternatives in Hong Kong continue to rise in 2025, notwithstanding the ongoing challenges of high living costs and economic uncertainty. Several factors are driving this upward trend – for example, the influx of new immigrants from mainland China, which is boosting demand for dairy products and alternatives.
Key trends in 2025
Health and wellness trends remain key, shaping the progress of the dairy and alternative products market in Hong Kong, with this focus becoming even more pronounced in 2025. Consumers are increasingly prioritising their health, leading to a growing demand for products that offer functional benefits. Among the most sought-after features are probiotics and protein, both of which are gaining notable traction.
Competitive Landscape
Vitasoy International Holdings is still the leading company within dairy products and alternatives overall in 2025. The company produces the Vitasoy, Calci-Plus, and Vita brands, present in soy drinks (Vitasoy), other plant-based milk (Calci-Plus), dairy only flavoured milk drinks, fresh milk and shelf stable milk (Vita).
Channel developments
Supermarkets remains the dominant distribution channel for dairy products and alternatives in Hong Kong, particularly for temperature-sensitive items such as drinking milk, yoghurt, butter and cheese. The ability to store these items at optimal temperatures ensures their freshness and quality, making supermarkets the preferred choice for consumers who prioritise product integrity. Additionally, price promotions, loyalty programmes and the variety of product offerings play a crucial role in maintaining consumer loyalty to supermarkets. These factors combined ensure that supermarkets not only retain their position as the primary shopping destinations for dairy products but also adapt to the evolving needs of consumers in a competitive market.
What next for dairy products and alternatives?
Retail value sales of dairy products and alternatives in Hong Kong are projected to see continued growth over the forecast period, largely fuelled by intense competition within a dynamic marketplace where each segment is striving to capture consumer attention and loyalty. Local brands continue to leverage their established reputations and local heritage to build trust with consumers, while international brands introduce innovative concepts and global trends that resonate with health-conscious shoppers. Meanwhile, brands from mainland China often provide competitive pricing and appeal to both local consumers and mainland residents, further intensifying the competition.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Dairy Products and Alternatives industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy Products and Alternatives in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy Products and Alternatives in Hong Kong, China?
- Which are the leading brands in Dairy Products and Alternatives in Hong Kong, China?
- How are products distributed in Dairy Products and Alternatives in Hong Kong, China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy Products and Alternatives?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hong Kong, China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy Products and Alternatives in Hong Kong, China
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
Baby Food in Hong Kong, China
KEY DATA FINDINGS
Slowed growth seen for baby food in 2025
Friesland Foods leads with Friso brand, while Hipp shapes progress in organic options
Specialist stores under pressure as e-commerce rises
Steady growth forecast for baby food with increased investment in innovation
Rising nutritional awareness among consumers to prompt greater focus on functional offerings
Hong Kong to remain a regional key testing ground for milk formula brands
Butter and Spreads in Hong Kong, China
KEY DATA FINDINGS
Butter benefits from current dietary trends in 2025
Fonterra leads with popular Anchor brand
Supermarkets leads distribution, with e-commerce enjoying fastest growth
Sales set to rise throughout forecast period
Margarine faces persistent volume declines
Price sensitivity will support private label expansion
Cheese in Hong Kong, China
KEY DATA FINDINGS
Low growth seen in cheese as stabilisation sets in
Kraft Foods dominates despite lack of innovation
Supermarkets continues to lead distribution for cheese in Hong Kong
Convenience trend to support further growth for cheese during forecast period
Rising health awareness may hinder growth potential
Private label will continue to benefit from heightened price sensitivity among local consumers
Drinking Milk Products in Hong Kong, China
KEY DATA FINDINGS
Drinking milk enjoys solid and stable growth amid sharper focus on health claims
Kowloon Dairy leads an increasingly competitive landscape as it invests in sustainability
Supermarkets and convenience stores as favoured distribution channels
Further strong growth predicted for drinking milk products in Hong Kong
Protein RTDs offer opportunities for growth
Sustainability concerns will have greater influence on development during forecast period
Yoghurt and Sour Milk Products in Hong Kong, China
KEY DATA FINDINGS
Health trends drive continued growth in yoghurt and sour milk products in 2025
Yakult leads an innovative competitive landscape
Supermarkets leads distribution while convenience stores rise fastest
Yoghurt and sour milk products will enjoy strong and steady growth during forecast period
Rising stress levels start to inform innovation
Sustainability comes into sharper focus
Other Dairy in Hong Kong, China
KEY DATA FINDINGS
Other dairy records only marginal value growth in 2025
Nestlé leads a competitive landscape marked by lack of innovation and development
Supermarkets still favoured distribution channel, with e-commerce seeing fastest expansion
Growth set to improve during the forecast period
Foodservice will see further stable value sales growth for other dairy
Private label to benefit from persistent price sensitivity among many local consumers
Plant-Based Dairy in Hong Kong, China
KEY DATA FINDINGS
Persistently robust rises for plant-based dairy in 2025
Vitasoy dominates thanks to strong consumer trust and high investment in innovation
Convenience stores sees further expansion though supermarkets remains biggest distribution channel in 2025
Plant-based dairy holds strong potential for further growth during forecast period
Prevailing health and wellness trends to drive development
Convenience stores likely to see greater expansion as supermarkets struggle
The following categories and subcategories are included:
Dairy Products and Alternatives
-
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
-
-
- Liquid Standard Milk Formula
- Powder Standard Milk Formula
-
- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
-
- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
-
- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
-
-
-
- Butter
- Cooking Fats
- Margarine and Spreads
-
- Spreadable Cheese
- Processed Cheese excl Spreadable
-
- Packaged Hard Cheese
- Unpackaged Hard Cheese
- Soft Cheese
-
-
- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
-
-
-
- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
-
- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
-
- Goat Milk
-
- Powder Milk
-
-
- Sour Milk Products
-
- Drinking Yoghurt
- Flavoured Yoghurt
- Plain Yoghurt
-
-
- Chilled Dairy Desserts
- Shelf Stable Dairy Desserts
- Chilled Snacks
- Coffee Whiteners
-
-
- Flavoured Condensed Milk
- Plain Condensed Milk
- Evaporated Milk
-
- Cream
-
- Flavoured Fromage Frais and Quark
- Plain Fromage Frais and Quark
- Savoury Fromage Frais and Quark
-
-
-
-
- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!