Colour cosmetics in France experienced moderate growth in 2025, with retail sales value reaching EUR1,226 million. This represents a 2% increase from 2024, indicating continued steady expansion despite earlier inflationary pressures. France's colour cosmetics performance reflects a resilient consumer demand, particularly in premium and multifunctional products. Retail sales volume trends reveal stable volumes despite high prices, suggesting consumers trade up for quality over quantity. This is s

Colour cosmetics in Sweden recorded retail value sales of SEK8,144 million in 2025, representing 4% growth from the previous year, as the category delivered positive performance despite a more measured pace compared with the double-digit increases recorded such as 15% in 2022 and 11% in 2023 following the post-pandemic recovery. Growth is underpinned by sustained consumer engagement, particularly among younger shoppers who continue to treat makeup as an extension of personal identity and lifesty

Colour cosmetics in Indonesia recorded retail value sales of IDR15,222 billion in 2025, representing 11% growth in current terms, continuing a multi-year double-digit trend and outperforming the broader Asia Pacific average. Growth is driven by rising demand for social appeal and personalisation, as beauty purchases become increasingly performative, with products serving as expressions of status and lifestyle. Indonesia’s large and growing population of 286 million provides a deep consumer base

In 2025, retail value sales of colour cosmetics in Hong Kong were HKD2,330 million, representing a slight decline of 1% in current terms compared to 2024. This performance reflects a challenging environment and stabilisation, following a previous dip of 5% in 2024, after strong growth of 18% in 2023. Compared within Asia Pacific, Hong Kong maintains a cautious trajectory amidst wider economic recovery and evolving consumer habits. The total population in Hong Kong reached 7.5 million in 2025, su

Colour cosmetics in South Africa demonstrated strong growth, with retail value sales increasing by 8% in current terms in 2025 to ZAR7,716 million. This steady expansion is particularly notable given the broader economic challenges and consumer affordability concerns. Compared to regional growth trends in the Middle East and Africa, South Africa’s performance aligns with a positive trajectory, supported by a resilient consumer base that prioritises personal grooming even under financial pressure

In 2025, colour cosmetics in Ecuador experienced robust performance with retail sales value reaching USD193 million, marking a growth of 6% from the previous year. This growth is notable given the price-sensitive environment, underscoring the resilience compared to other beauty segments. Brands actively refreshed their portfolios with expanded product ranges, upgraded formulations and limited edition collections, which stimulated repeat purchases and maintained consumer engagement.

Colour cosmetics in the Netherlands demonstrated positive sales growth in 2025, with total retail sales value reaching EUR667 million, marking a 4% increase from the previous year. This growth reflects a consumer trend of expanding beauty routines, influenced heavily by social media platforms such as TikTok and Instagram, which have transitioned from inspirational outlets to significant sales channels. Brands are adapting product designs to maximise visual appeal on social media, often prioritis

Colour cosmetics in Turkey exhibited remarkable value growth in 2025, with retail sales reaching TRY28,568 million, reflecting a 40% increase from 2024, largely due to an inflationary environment. However, colour cosmetics also showed a fast pace of value growth underpinned by strong growth in the median disposable income per household in Turkey, which reached TRY1,032,703 in 2025. Meanwhile, the total population of Turkey rose to 85.7 million in 2025, supporting a sizeable and rising consumer b

In 2025, colour cosmetics in Uzbekistan demonstrates robust growth in retail value, reflecting a positive consumer sentiment and economic environment. Retail value sales has reached UZS556.2 billion, marking a significant 22% increase from the previous year, underscoring strong market momentum. This performance is supported by stable inflation rates and a healthy GDP growth forecast, which encourage consumers to invest in personal care products, particularly among younger demographics who active

In 2025, colour cosmetics in Poland demonstrated robust growth with value sales reaching PLN3,111 million, reflecting current value growth of 7% from the previous year. This performance aligns with broader economic improvements in Poland, where consumer expenditure at current prices increased to PLN2,2 trillion in 2025, supported by a real GDP growth rate of 4%. Despite a moderate inflation rate of 4%, rising disposable incomes are enabling consumers to trade up within colour cosmetics, contribu

Colour cosmetics in Finland continued to grow in 2025, with retail value reaching EUR202 million, marking a 3% increase from 2024. Although growth has slowed compared to previous years, colour cosmetics maintains positive momentum despite challenging economic conditions. This trend reflects consumers' cautious spending patterns, where everyday pampering products such as mascara and foundation gain preference over high-ticket items like lipsticks, which traditionally served as an economic confide

In 2025, colour cosmetics in Ukraine experienced a robust recovery with retail sales reaching UAH9.3 billion, representing growth of 14% compared to 2024. This positive trajectory follows a period of volatility marked by a sharp decline in 2022. The category was supported by cautious, value-oriented consumer spending, where shoppers prioritised affordable yet high-quality products offering visible performance and multifunctionality. This approach aligns with a broader consumer trend favouring li

In 2025, colour cosmetics in Australia demonstrated robust growth driven by a strategic shift towards value-driven beauty. Retail sales reached AUD2.5 billion, reflecting a growth of 6% from 2024. This growth outpaced general economic conditions, with real GDP growth at 2% and inflation at 3%, indicating the category’s ability to thrive despite broader economic pressures.

The colour cosmetics market in Brazil recorded modest current value growth of less than 1% in 2025, reflecting a significant slowdown compared to the 8-10% growth rates seen in the previous three years. This restrained expansion is indicative of the broader macroeconomic challenges facing the country, including high inflation of 5% in 2025 and real GDP growth of just 2%, which suggest consumers are under economic pressure and more cautious with their discretionary spending. Population growth rem

In 2025, colour cosmetics in Portugal demonstrated sustained growth, with retail sales reaching a value of EUR183 million, reflecting 7% growth on the previous year. This growth is underpinned by a heightened consumer focus on personal appearance and lifestyle expression, as well as an expanding presence of health and beauty specialists that bolster the performance of premium brands, which outpace the mass segment. Consumer engagement with multi-step make-up routines fuels sales across diverse

In 2025, colour cosmetics in Kenya experienced steady growth, supported by the rise of AI-driven consumer journeys and the expansion of product ranges reflecting local diversity. Retail value sales reached KES14.1 billion, marking 8% growth from the previous year in current terms. This growth was underpinned by technological advancements such as virtual try-on tools and AI-powered shade matching, which enhanced the shopping experience in urban centres like Nairobi and Mombasa. Retailers and br

In 2025, colour cosmetics in South Korea exhibit strong retail value growth, reaching KRW3,460 billion, marking a 4% increase from the previous year. This expansion outpaces volume increases, which remain flat, indicating a shift toward higher-value, premium, or innovation-led products. The broader Asia Pacific region's dynamics and global trends around K-beauty further amplify domestic interest and consumer engagement with new launches. The population of South Korea stood at 51.7 million in 20

Colour cosmetics in India delivered robust double-digit value growth of 14% in 2025, reaching INR156.1 billion. This performance outpaced many regional and global peers, capitalising on an expanding national population of 1.46 billion. The strong growth was fuelled by rapid product innovation, high engagement among younger demographics and broadening access to both international and domestic brands through an increasingly omnichannel retail landscape.

The colour cosmetics category in Germany demonstrated strong performance in 2025 with retail value sales reaching EUR2.6 billion, marking an 8% increase compared to 2024. This indicates robust consumer demand in this beauty segment despite a stable and mature economic environment. When viewed in the regional context of western Europe, the category’s value growth outpaces the modest economic growth, suggesting that colour cosmetics are a resilient and attractive product group in Germany’s person

In 2025, bath and shower in the UK recorded 3%?current value growth for retail value sales to reach GBP1.2 billion. This performance was underpinned by a shift from basic functionality to premiumisation, as consumers increasingly looked for products that combined cleansing with holistic skin health and wellness benefits. Longevity and skinification are prominent, with brands marketing ingredients like salicylic acid – familiar from facial skin care and now featured in body washes. Q+A’s Salicyli

In 2025, colour cosmetics in the Philippines experienced steady retail value growth, reaching PHP27,879, which reflects a 10% increase on the previous year. This is driven by younger and more digitally-savvy consumers who rely heavily on social commerce platforms like TikTok for product discovery, evaluation and purchase, thereby shifting the traditional retail landscape towards more dynamic online engagement and real-time content. Brands such as Maybelline New York, Sunnies, Blk Cosmetics, Colo

In 2025, colour cosmetics in Mexico experienced robust current value growth, outpacing many regional and global peers as the market responded to evolving consumer preferences, new retail experiences, and digital innovation. Retail value sales rose to MXN38,056 million, representing a 6% increase over the previous year. This sustained expansion followed a strong recovery from the pandemic era, with double-digit growth in 2022 (13%) and 2023 (11%), before moderating but remaining healthy in 2024 a

Colour cosmetics in 2025 achieved robust current value growth of 6% in 2025, reaching sales of THB30.9 billion, following a strong rebound from pandemic lows in previous years. This momentum was notably ahead of the average pace seen in recent years in the wider Asia Pacific region, underpinned by a decisive shift in consumer preferences towards skin care-infused formulations and a digitally accelerated consumer journey. Despite a cautious economic backdrop, shoppers did not reduce usage, but be

In 2025, colour cosmetics in China experienced moderate value growth, increasing by 3% in current terms to CNY63,913 million, following a period of volatility from 2021, and then stagnation in 2024. While retail volumes showed strong expansion, the increase in value terms was notably slower due to intensifying price competition, especially among domestic brands.