In 2025, colour cosmetics in Uzbekistan demonstrates robust growth in retail value, reflecting a positive consumer sentiment and economic environment. Retail value sales has reached UZS556.2 billion, marking a significant 22% increase from the previous year, underscoring strong market momentum. This performance is supported by stable inflation rates and a healthy GDP growth forecast, which encourage consumers to invest in personal care products, particularly among younger demographics who active

In 2025, colour cosmetics in Poland demonstrated robust growth with value sales reaching PLN3,111 million, reflecting current value growth of 7% from the previous year. This performance aligns with broader economic improvements in Poland, where consumer expenditure at current prices increased to PLN2,2 trillion in 2025, supported by a real GDP growth rate of 4%. Despite a moderate inflation rate of 4%, rising disposable incomes are enabling consumers to trade up within colour cosmetics, contribu

Colour cosmetics in Finland continued to grow in 2025, with retail value reaching EUR202 million, marking a 3% increase from 2024. Although growth has slowed compared to previous years, colour cosmetics maintains positive momentum despite challenging economic conditions. This trend reflects consumers' cautious spending patterns, where everyday pampering products such as mascara and foundation gain preference over high-ticket items like lipsticks, which traditionally served as an economic confide

In 2025, colour cosmetics in Ukraine experienced a robust recovery with retail sales reaching UAH9.3 billion, representing growth of 14% compared to 2024. This positive trajectory follows a period of volatility marked by a sharp decline in 2022. The category was supported by cautious, value-oriented consumer spending, where shoppers prioritised affordable yet high-quality products offering visible performance and multifunctionality. This approach aligns with a broader consumer trend favouring li

In 2025, colour cosmetics in Australia demonstrated robust growth driven by a strategic shift towards value-driven beauty. Retail sales reached AUD2.5 billion, reflecting a growth of 6% from 2024. This growth outpaced general economic conditions, with real GDP growth at 2% and inflation at 3%, indicating the category’s ability to thrive despite broader economic pressures.

The colour cosmetics market in Brazil recorded modest current value growth of less than 1% in 2025, reflecting a significant slowdown compared to the 8-10% growth rates seen in the previous three years. This restrained expansion is indicative of the broader macroeconomic challenges facing the country, including high inflation of 5% in 2025 and real GDP growth of just 2%, which suggest consumers are under economic pressure and more cautious with their discretionary spending. Population growth rem

In 2025, colour cosmetics in Portugal demonstrated sustained growth, with retail sales reaching a value of EUR183 million, reflecting 7% growth on the previous year. This growth is underpinned by a heightened consumer focus on personal appearance and lifestyle expression, as well as an expanding presence of health and beauty specialists that bolster the performance of premium brands, which outpace the mass segment. Consumer engagement with multi-step make-up routines fuels sales across diverse

In 2025, colour cosmetics in Kenya experienced steady growth, supported by the rise of AI-driven consumer journeys and the expansion of product ranges reflecting local diversity. Retail value sales reached KES14.1 billion, marking 8% growth from the previous year in current terms. This growth was underpinned by technological advancements such as virtual try-on tools and AI-powered shade matching, which enhanced the shopping experience in urban centres like Nairobi and Mombasa. Retailers and br

In 2025, colour cosmetics in South Korea exhibit strong retail value growth, reaching KRW3,460 billion, marking a 4% increase from the previous year. This expansion outpaces volume increases, which remain flat, indicating a shift toward higher-value, premium, or innovation-led products. The broader Asia Pacific region's dynamics and global trends around K-beauty further amplify domestic interest and consumer engagement with new launches. The population of South Korea stood at 51.7 million in 20

Colour cosmetics in India delivered robust double-digit value growth of 14% in 2025, reaching INR156.1 billion. This performance outpaced many regional and global peers, capitalising on an expanding national population of 1.46 billion. The strong growth was fuelled by rapid product innovation, high engagement among younger demographics and broadening access to both international and domestic brands through an increasingly omnichannel retail landscape.

The colour cosmetics category in Germany demonstrated strong performance in 2025 with retail value sales reaching EUR2.6 billion, marking an 8% increase compared to 2024. This indicates robust consumer demand in this beauty segment despite a stable and mature economic environment. When viewed in the regional context of western Europe, the category’s value growth outpaces the modest economic growth, suggesting that colour cosmetics are a resilient and attractive product group in Germany’s person

In 2025, bath and shower in the UK recorded 3%?current value growth for retail value sales to reach GBP1.2 billion. This performance was underpinned by a shift from basic functionality to premiumisation, as consumers increasingly looked for products that combined cleansing with holistic skin health and wellness benefits. Longevity and skinification are prominent, with brands marketing ingredients like salicylic acid – familiar from facial skin care and now featured in body washes. Q+A’s Salicyli

In 2025, colour cosmetics in the Philippines experienced steady retail value growth, reaching PHP27,879, which reflects a 10% increase on the previous year. This is driven by younger and more digitally-savvy consumers who rely heavily on social commerce platforms like TikTok for product discovery, evaluation and purchase, thereby shifting the traditional retail landscape towards more dynamic online engagement and real-time content. Brands such as Maybelline New York, Sunnies, Blk Cosmetics, Colo

In 2025, colour cosmetics in Mexico experienced robust current value growth, outpacing many regional and global peers as the market responded to evolving consumer preferences, new retail experiences, and digital innovation. Retail value sales rose to MXN38,056 million, representing a 6% increase over the previous year. This sustained expansion followed a strong recovery from the pandemic era, with double-digit growth in 2022 (13%) and 2023 (11%), before moderating but remaining healthy in 2024 a

Colour cosmetics in 2025 achieved robust current value growth of 6% in 2025, reaching sales of THB30.9 billion, following a strong rebound from pandemic lows in previous years. This momentum was notably ahead of the average pace seen in recent years in the wider Asia Pacific region, underpinned by a decisive shift in consumer preferences towards skin care-infused formulations and a digitally accelerated consumer journey. Despite a cautious economic backdrop, shoppers did not reduce usage, but be

In 2025, colour cosmetics in China experienced moderate value growth, increasing by 3% in current terms to CNY63,913 million, following a period of volatility from 2021, and then stagnation in 2024. While retail volumes showed strong expansion, the increase in value terms was notably slower due to intensifying price competition, especially among domestic brands.

L’Oréal Groupe is the leading player in the global beauty and personal care industry. It is the number one company in the prestige, premium and mass segments, with its strongest growth currently coming in dermocosmetics, through its La Roche-Posay and CeraVe brands. L’Oréal Groupe also continues to make targeted acquisitions, including the recently announced takeovers of Kering’s beauty business as well as Medik8 and Color Wow.

Procter & Gamble is the fifth biggest fmcg company in the world, leading the home care and tissue and hygiene industries and ranking second in beauty and personal care. It has a strong innovation pipeline and is also continuing to restructure to make savings that can be re-invested in R&D, new products and marketing and promotion. Through deep consumer insights, Procter & Gamble is actively shaping the evolving consumer landscape, rather than simply responding to it.

Colour cosmetics in South Africa witnessed solid growth in 2024, largely driven by an increase in product launches within the affordable mass segment, making beauty more accessible to cost-conscious consumers. Demand remains strong, fuelled by social media influence and the continued emphasis on personal grooming. However, with many South Africans still under financial pressure, consumers have increasingly turned to competitively priced products and promotional offers to maintain their beauty ro

Even with the sale of the Aesop and The Body Shop brands, Natura&Co remains a top 10 player in the global beauty and personal care market. As it moves to simplify its company structure, Natura&Co plans to focus even more on its core business in Latin America, which, following its recent divestments, now accounts for the vast majority of company turnover. A final decision on the future of Avon International has yet to be made, with a potential sale not having been ruled out by Natura&Co.

Unilever, the number three player in the global beauty and personal care industry, continues to shape the future direction of the company through its Growth Action Plan 2030. This has seen the recent acquisition of the UK’s number one refillable deodorant brand (Wild), ticking the relevant boxes in terms of being a premium product able to compete in high-growth spaces, while the planned demerger of the group’s ice cream business is expected by the end of 2025.

Colour cosmetics products are considered essential by many Algerian women, and as such, volume sales remained on an upward trajectory in 2024 despite the ongoing economic downturn. However, many consumers have begun trading down to more affordable brands. A key driver of continued growth has been the increasing participation of women in the workforce, which has reinforced the desire to maintain a polished appearance. Rising exposure to global beauty trends - particularly through social media - h

Colour cosmetics sustained positive value sales in New Zealand in 2024, albeit at lower rates of growth compared to 2023. That said, volume sales remained stable and the lower growth rates seen in value can be attributed to stabilising inflation and consumer price sensitivity. Recent economic pressures and the cost-of-living crisis have placed a significant strain on household budgets, prompting consumers to reassess their discretionary spending. As a result, beauty purchases became more selecti

Value sales of colour cosmetics increased in 2024, supported by evolving societal patterns and shifting consumer lifestyles. A growing number of Moroccan women, particularly those who are financially independent or single, are investing more in their appearance and incorporating make-up into their daily routines. The rising celibacy rate has played a subtle but significant role in this shift, as women increasingly seek beauty and self-care as expressions of confidence and autonomy. Moreover, you