PROSPECTS AND OPPORTUNITIES
Innovations and evolving product expectations will shape colour cosmetics
During the forecast period, the colour cosmetics category in Austria is expected to remain vibrant and innovation-driven, with frequent product launches fuelling consumer interest and stimulating value sales. Innovations will increasingly focus on improved performance outcomes, such as extended wear, easier application, and multi-functionality, responding to consumer demands for high efficacy and convenience.
Premium colour cosmetics will outperform mass through elevated branding and experiential appeal
Premium colour cosmetics are expected to outperform mass offerings over the forecast period, driven by the growing consumer appetite for luxury experiences, high-quality formulations and aspirational branding. This dynamic will be particularly pronounced in lip and eye products, where innovation, packaging design and emotional appeal converge to create strong desire and willingness to spend.
Sustainability and formulation transparency will drive innovation in colour cosmetics
Innovation in colour cosmetics over the forecast period is set to revolve strongly around sustainability, ingredient transparency and elevated performance. Refillable packaging and refills are expected to become more widespread, particularly within lipsticks, pressed powders and mascaras, offering consumers not only environmental benefits but also a sense of luxury, longevity and personal ritual.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Austria - Category analysis
KEY DATA FINDINGS
Social media visibility, skinification and premium lip gloss fuelled rising interest
L’Oréal led the market with strong brand portfolio and innovative advertising strategies
Beauty specialists and e-commerce drove growth with elevated experiences and convenience
Innovations and evolving product expectations will shape colour cosmetics
Premium colour cosmetics will outperform mass through elevated branding and experiential appeal
Sustainability and formulation transparency will drive innovation in colour cosmetics
Beauty and Personal Care in Austria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
-
-
- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
-
- Premium Eye Shadow
- Mass Eye Shadow
-
- Premium Mascara
- Mass Mascara
-
- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
-
-
-
- Premium BB/CC Creams
- Mass BB/CC Creams
-
- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
-
- Premium Foundation/Concealer
- Mass Foundation/Concealer
-
- Premium Powder
- Mass Powder
-
- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
-
-
-
- Premium Lip Gloss
- Mass Lip Gloss
-
- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
-
- Premium Lipstick
- Mass Lipstick
-
- Premium Other Lip Products
- Mass Other Lip Products
-
-
-
- Premium Nail Polish
- Mass Nail Polish
-
- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
-
- Premium Polish Remover
- Mass Polish Remover
-
- Premium Other Nail Products
- Mass Other Nail Products
-
-
- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!