Colour cosmetics is expected to rebound strongly in retail volume and value (constant 2024 prices) terms through the forecast period. After a challenging 2024, the category is set to benefit as better economic indicators pave the way for more social outings, such as visits to restaurants and pubs, as well as a rise in employment levels.
The end of import barriers during 2024 and the recovery of consumer purchasing power and employments levels will play key roles in expanding the supply of and demand for colour cosmetics. A wider and better variety, including new brands, is expected in both premium and mass categories.
Consumers are becoming more idealistic and increasingly ingredient-conscious when shopping for beauty and personal care products, and colour cosmetics is no exception. In line with this trend, vegan colour cosmetics are expected to gain ground in the short term, driven by both local companies and multinationals.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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