Competitive Landscape
Avon and Natura’S Merger Reshapes Competitive Dynamics
Colour cosmetics in Argentina exhibited a moderately concentrated landscape in 2025, dominated by a few key manufacturers. Avon Cosméticos ascends as a significant player, boosted substantially by its merger with Natura Argentina SA, which held an 18% share in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Argentina - Category analysis
Key Data Insights
Consumers Navigate Economic Recovery While Natural Products Gain Visibility
Consumers Navigate Economic Recovery While Natural Products Gain Visibility
Korean Colour Cosmetics Gain Foothold
Influencers Propel Expansion among Gen Z Consumers
Gen Z Duality and Economic Factors Expected to Drive Expansion
Local Brands and Vegan Trends to Reshape Consumer Preferences
Influencer Engagement and Macroeconomic Shifts to Reshape Business Strategies
Avon and Natura’S Merger Reshapes Competitive Dynamics
Direct Selling Leads While E-Commerce Gains Traction
Beauty and Personal Care in Argentina - Industry Overview
Price Sensitivity and Innovation Define the Recovery Phase
Key Data Insights
Price Sensitivity and Innovation Define the Recovery Phase
Multifunctional Products Gain Momentum
Sustainability Drives Beauty Innovation
Consumers Cautiously Return to Beauty Purchases Amid Economic Recovery
Fragrances Expected to Dominate through 2030
Asian and Arabic Brand Trends Set to Reshape Retail Channels and Consumer Engagement
Natura Argentina and Unilever Solidify Leadership Amid Shifting Competitive Dynamics
Health and Beauty Specialists Lead Distribution While E-Commerce Gains Momentum
Mergers and Evolving Retail Formats Reshape Distribution Dynamics
Country Reports Disclaimer
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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