PROSPECTS AND OPPORTUNITIES
Consumers will continue to appreciate facial make-up, especially make-up primer
Colour cosmetics in China is expected to see a low single-digit retail value CAGR at constant 2024 prices during the forecast period. Only low growth is anticipated as the category has already achieved a high level of penetration – instead of incremental competition, players are likely to be more focused on share maintenance.
Mass colour cosmetics set to drive growth as consumers downgrade
With mass colour cosmetics set to maintain a better value growth performance than premium colour cosmetics in the forecast period, mass brands are expected to further encroach on the shares of premium brands as the trend of consumer downgrading continues. Sales of mass colour cosmetics overtook those of premium products in 2024, and the gap is expected to widen over the course of the forecast period.
Multifunctionality and natural radiance will be areas of innovation
In China, colour cosmetics are being revolutionised towards multifunctionality and highlighting natural radiance. Multi-purpose make-up lotions that can be used as blusher, lipstick, and eyeshadow, and make-up primers that even out skin tone and provide coverage and shine, are some of the products that have excelled in recent years.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in China - Category analysis
KEY DATA FINDINGS
Facial make-up bucks the declining trend, as a good base for make-up is essential
L'Oréal loses share to domestic players such as Proya Cosmetics
Although retail e-commerce dominance is unshakeable, some offline channels see strong growth
Consumers will continue to appreciate facial make-up, especially make-up primer
Mass colour cosmetics set to drive growth as consumers downgrade
Multifunctionality and natural radiance will be areas of innovation
Beauty and Personal Care in China - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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