The trend towards skinnification is set to accelerate as consumers increasingly demand make-up that goes beyond aesthetics to deliver tangible skincare benefits. A surge in innovative hybrid products is expected that combines colour cosmetics with active ingredients targeting hydration, sun protection, and skin repair.
Amid the simplification of beauty routines and growing cost-consciousness, consumers are reassessing the number of products they use, increasingly favouring multifunctional solutions that deliver greater value. While this trend initially emerged within lip and cheek products, it has since expanded across multiple categories.
Mass colour cosmetics is expected to become increasingly competitive over the forecast period as new brands enter the segment. With consumer focus sharpening on both value and quality, brands like Essence have performed strongly by delivering on these attributes.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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