PROSPECTS AND OPPORTUNITIES
Sustained growth despite challenges
In the forecast period, colour cosmetics in Japan is expected to maintain its growth trend in retail value terms at constant 2024 prices, due to the normalisation of social behaviours and the entry of luxury brands. However, several factors suggest that a full recovery to the pre-pandemic level of sales might be challenging.
Rising demand for multifunctional colour cosmetics with UV and skin care benefits
Demand for colour cosmetics which incorporate UV protection and skin care benefits is anticipated to continue growing. In November 2024, Fujifilm launched a make-up base under its Astalift brand, employing proprietary technology capable of blocking deep UV rays, which constitute about half of the UV spectrum.
Elevated demand for professional colour cosmetics and tools
As consumers increasingly focus on the overall texture of their face, and the contours of their eyes, nose, and jawline, there is a growing demand for a professional-grade finish, which in turn is boosting interest not only in colour cosmetics which can provide a flawless finish, but also specialised make-up tools and brushes for application of these products. The application of foundation has become widely recognised as having better results when using puffs and brushes.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Japan - Category analysis
KEY DATA FINDINGS
Continued resurgence for colour cosmetics in 2024
Shifting make-up preferences in the post-mask era
Adapting to full-face make-up with skin care benefits
Sustained growth despite challenges
Rising demand for multifunctional colour cosmetics with UV and skin care benefits
Elevated demand for professional colour cosmetics and tools
Beauty and Personal Care in Japan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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