PROSPECTS AND OPPORTUNITIES
Evolving trend towards natural looks set to inform demand for colour cosmetics
Colour cosmetics is poised to see more dynamic growth in value and volume terms from 2025 onwards, with an evolving consumer base who are keen to explore new styles and ideas. The trend towards natural looks that has gained prominence since 2020 is expected to persist but with a twist, with lightweight foundations with subtle illuminating tones that enhance a person’s natural glow likely to gain popularity.
Mass beauty experiencing premiumisation
The premiumisation trend within mass beauty and personal care, particularly in colour cosmetics, is reshaping consumer behaviour in Mexico. While the growth of premium colour cosmetics is expected to be fuelled by improvements in the economy, including rising wages and an influx of wealthier immigrants, many consumers still find these products to be inaccessible.
Dermatologically tested colour cosmetics on the rise
In the beauty industry, dermocosmetics and clinically tested products that offer added skin care benefits are increasingly in demand, and this trend is expected to strengthen within colour cosmetics as consumers look for more from the products they buy. Therefore, colour cosmetics that combine high-quality ingredients with affordability are poised to become market leaders.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Mexico - Category analysis
KEY DATA FINDINGS
Economic uncertainty limits the growth of colour cosmetics in 2024
Increasing sophistication of Mexican consumers boosts Frabel’s sales
E-Commerce challenges traditional direct selling
Evolving trend towards natural looks set to inform demand for colour cosmetics
Mass beauty experiencing premiumisation
Dermatologically tested colour cosmetics on the rise
Beauty and Personal Care in Mexico - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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