PROSPECTS AND OPPORTUNITIES
Marketing claims are set to focus on filter effects and performance-boosting properties
Sales of colour cosmetics are projected to increase throughout the forecast period, with BB/ CC creams leading growth. The desire for picture-perfect makeup, driven by social media, will continue to fuel demand for BB/CC creams, as well as primers, foundations, concealers, mascaras, contour products, highlighters, bronzers, brow products, and finishing sprays.
A cross-tier strategy can bridge the gap between mass and premium beauty
Across the review period, Douglas expanded its portfolio by introducing more mass-market brands such as L’Oréal, Maybelline, and its own Douglas private label, which were previously absent from its range. This strategy will enhance Douglas's accessibility to a broader audience, enabling budget-conscious shoppers to explore more affordable options while providing the opportunity to trade up to premium brands over time.
Innovation in set to focus on multi-use products with sustainable formats
Brands will increasingly introduce multi-use products across the forecast period, such as tinted skincare and hybrid foundations, while prioritising refillable and recyclable packaging. We expect to see a growing presence of liquid and cream blushes, bronzers, and highlighters in the market, as demonstrated by products like Catrice SkinGlaze Hydrating Primer Serum Drops, Catrice Ten!sational 10-in-1 Multitalent Primer, Catrice The Vitamin C Primer with 2% Vitamin C, Catrice Perfector Poreless with Niacinamide, and L'Oréal LumiGlow.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Hungary - Category analysis
KEY DATA FINDINGS
Lip products drive demand as consumers invest in small indulgences
L’Oréal retains its lead, while Primor Kozmetikai gains share with its brand Essence
Health and personal care stores showcase strong growth, offering the ability to test products
Marketing claims are set to focus on filter effects and performance-boosting properties
A cross-tier strategy can bridge the gap between mass and premium beauty
Innovation in set to focus on multi-use products with sustainable formats
Beauty and Personal Care in Hungary - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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