PROSPECTS AND OPPORTUNITIES
Ongoing demand will be driven by self-expression, social media influence, and e-commerce accessibility
Sales of colour cosmetics will continue to be driven by strong demand in Cameroon. Makeup has become a tool for self-expression for lots of Cameroonian women, with social media platforms and beauty influencers poised to continue playing a significant role in incentivising experimentation and, consequently, the purchase of beauty products.
The quest to stand out with flawless makeup to drives “baddy beauty” trend
A further emergent trend is that for “baddie beauty”. This is defined by striking beauty with flawless makeup, with long eyelashes, winged eyeliner, use of concealer to provide flawless skin, and eye-popping acrylic or gel nails (usually very long, with tailored designs).
Nude makeup culture will continue in Cameroon, as demand for natural, climate-adapted products rises
The popularity of nude shades is expected to continue across the forecast period, as more Cameroonian women are drawn to the natural look. The hot tropical climate in the country also makes lighter makeup desirable.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Cameroon?
- Which are the leading brands in Cameroon?
- How are products distributed in Cameroon?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Cameroon - Category analysis
KEY DATA FINDINGS
E-commerce and social media fuel growth in colour cosmetics
Gemey Maybelline Garnier takes the lead, thanks to portfolio of products meeting the nude makeup trend
Beauty specialist retailers maintain leading distribution place
Ongoing demand will be driven by self-expression, social media influence, and e-commerce accessibility
The quest to stand out with flawless makeup to drives “baddy beauty” trend
Nude makeup culture will continue in Cameroon, as demand for natural, climate-adapted products rises
Beauty and Personal Care in Cameroon - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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