Sales of colour cosmetics will continue to be driven by strong demand in Cameroon. Makeup has become a tool for self-expression for lots of Cameroonian women, with social media platforms and beauty influencers poised to continue playing a significant role in incentivising experimentation and, consequently, the purchase of beauty products.
A further emergent trend is that for “baddie beauty”. This is defined by striking beauty with flawless makeup, with long eyelashes, winged eyeliner, use of concealer to provide flawless skin, and eye-popping acrylic or gel nails (usually very long, with tailored designs).
The popularity of nude shades is expected to continue across the forecast period, as more Cameroonian women are drawn to the natural look. The hot tropical climate in the country also makes lighter makeup desirable.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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