PROSPECTS AND OPPORTUNITIES
Solid growth forecast for colour cosmetics in Denmark
Denmark’s economy is expected to continue improving in 2025 and beyond, bolstered by forecasts from the National Bank of Denmark for stable, moderate inflation, rising GDP, and higher real wages. As consumer confidence strengthens alongside private consumption, colour cosmetics is projected to see solid growth.
Continued focus on natural beauty
Natural beauty will remain a dominant theme in colour cosmetics over the coming years, encompassing natural, organic and vegan lines, as well as cruelty-free options and more sustainable packaging with reduced plastic and waste. As these consumer demands intensify, manufacturers are expected to concentrate product development on meeting these evolving expectations.
E-commerce channel will remain ahead in distribution
E-commerce is set to maintain its position as the fastest-growing distribution channel over the forecast period, as Danish consumers continue to embrace the convenience and often lower prices of shopping online. With competition in the online segment growing more intense, retailers must go beyond competitive pricing and focus on exceptional customer service, rapid delivery and straightforward returns to attract and retain customers.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Denmark - Category analysis
KEY DATA FINDINGS
Colour cosmetics sees continued growth in Denmark in 2024
Estée Lauder leads, with Chanel showing strong dynamism
Health and beauty specialists holds highest value share in 2024
Solid growth forecast for colour cosmetics in Denmark
Continued focus on natural beauty
E-commerce channel will remain ahead in distribution
Beauty and Personal Care in Denmark - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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