PROSPECTS AND OPPORTUNITIES
Positive outlook for colour cosmetics
Over the forecast period, sales of colour cosmetics are expected remain buoyant in both current value and volume terms, with lip products enjoying the most dynamism in current value terms. The makeup trends of 2025 will focus on creating radiant and healthy skin looks.
Colour cosmetics and skin care expected to blur together with the launch of new products
A growing range of new launches is expected to blur the lines between skincare and colour cosmetics as companies continue to enhance their products with anti-ageing, nourishing and hydrating properties. Ingredients such as SPFs, retinol, collagen, and peptides are anticipated to be incorporated into facial makeup, while in eye makeup, vitamins will be introduced into mascara or eyebrow products to promote growth.
Mass investment will dynamise colour cosmetics
Given the sustained growth of the mass segment, companies within the industry will continue to expand their portfolios, further energising the category. Firms like Cerescos, the owner of Masglo, have reported their entry into the makeup category with 58 product types, aiming to enhance their internationalisation strategy after 40 years in nail care.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Colombia - Category analysis
KEY DATA FINDINGS
Colour cosmetics maintain robust growth in both mass and premium terms
Expansion supported by innovation and new entries
A new beauty landscape emerges
Positive outlook for colour cosmetics
Colour cosmetics and skin care expected to blur together with the launch of new products
Mass investment will dynamise colour cosmetics
Beauty and Personal Care in Colombia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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