PROSPECTS AND OPPORTUNITIES
Beauty specialists set to invest in their private label lines
Private label colour cosmetics are gaining momentum as beauty specialists like Nykaa, Tira, and Purplle search trends, reviews, and behavioural data to create targeted product lines. These private label lines benefit from being closely aligned with platform insights, allowing them to react quickly to emerging formats, fill gaps in price ranges or shades, and create launches tailored to high-traffic keywords and content trends.
Celebrity and creator-led brands may need to do more to succeed
India’s colour cosmetics market is witnessing steady activity from celebrity and creator-founded brands. These launches benefit from high visibility and built-in audience familiarity, but their success over time will depend on how well they deliver against product expectations, shade relevance, and consumer needs.
Innovation set to focus on global trends with a local twist
In the forecast period, innovation in colour cosmetics will be driven by global influences blending with the needs of Indian consumers. For example, cushion foundations, led by the success of K-beauty brands like TIRTIR, are expected to inspire Indian and international players to launch similar lightweight, skin care-infused bases suited for hot and humid climates.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in India - Category analysis
KEY DATA FINDINGS
Colour cosmetics thriving with lip products leading the way
Competition intensifies as consumers become more demanding
Distribution landscape evolving and adapting to consumer needs
Beauty specialists set to invest in their private label lines
Celebrity and creator-led brands may need to do more to succeed
Innovation set to focus on global trends with a local twist
Beauty and Personal Care in India - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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