Competitive Landscape
Hindustan Unilever Defends Leadership as Digital Brands Accelerate Share Gains
Over the review period, colour cosmetics in India became more fragmented, with the combined share of leading manufacturers declining as new players entered and rapidly scaled. Hindustan Unilever Ltd, while remaining the leader, saw its share decrease from 22% in 2020 to 15% in 2025, reflecting intensifying competition and the rise of challenger brands.
Nykaa Bridges Beauty and Pop Culture with Entertainment-Driven Launches
A notable product innovation from late 2025 was the Bridgerton-inspired limited-edition make-up collection by Nykaa in partnership with the Netflix series Bridgerton. This collaboration introduced products such as lipstick, eye shadow palettes, and nail paints themed around the show's Regency-era aesthetic, complete with ornate packaging and references to characters and plot elements.
Global Investments and Local Acquisitions
Several notable mergers, acquisitions and strategic consolidation moves in 2025 and anticipated in 2026 highlight increasing global interest in the Indian beauty market, alongside the growing value of successful independent brands. One of the most significant developments is the planned acquisition of Forest Essentials by Estée Lauder Cos Inc.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in India - Category analysis
Key Data Insights
Facial Make-Up and Private Label Expansion Drive Robust Growth in Colour Cosmetics
Facial Make-Up and Private Label Expansion Drive Robust Growth in Colour Cosmetics
Fae Beauty and Nykaa Leverage Inclusivity and Lifestyle to Drive Engagement
Lifestyle-Driven Beauty and Aesthetic Design Engage Gen Z
Nykaa and Reliance Tira to Accelerate Trend-Led Launches for Rapid Consumer Capture
Hyperlocal Influencers and Occasion-Led Drops to Drive Future Growth
Domestic Brands Will Translate Global Beauty Trends into Accessible Local Innovation
Hindustan Unilever Defends Leadership as Digital Brands Accelerate Share Gains
Nykaa Bridges Beauty and Pop Culture with Entertainment-Driven Launches
Global Investments and Local Acquisitions
Beauty Specialists Retain Loyalty as E-Commerce Accelerates Omnichannel Strategies
Beauty and Personal Care in India - Industry Overview
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Key Data Insights
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Longevity Trend Drives Demand for Science-Backed Innovation and Efficacy
Happy Hippie Redefines Clean Beauty as Efficacy and Transparency Reshape Expectations
Gen Z and Gen Alpha to Drive Demand for Personalisation and Digital-First Brands
Expanding Affluence and the India-Eu Trade Agreement to Drive Premiumisation
The Convergence of Beauty and Wellness to Support Future Growth
Honasa Expands into Men’S Grooming as Share Fragments Further
Digitally Native Challengers Reshape Competitive Landscape
Strategic Acquisition and Science-Led Innovation
Small Local Grocers and Pharmacies Sustain Offline Dominance as E-Commerce Accelerates
Nxtface and Experiential Pop-Ups Drive Engagement through Hybrid Retail Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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