PROSPECTS AND OPPORTUNITIES
Low-cost imports set to intensify competition over the forecast period
Over the forecast period, colour cosmetics is predicted to record sustained growth, as innovation continues to shape the product offering, with a particular focus on Generation Z and these consumers’ bolder shopping habits. Another key factor will be the increasing competition from low-cost imported products, available in stores of Chinese origin.
Temporary collections redefine product lifecycles
During 2024, players launched constant innovations in the local market, but it was noted that many of them had a short shelf life. Many new launches are often designed for a specific period of the year, by quarter, for example, which leads to a rapid depletion of products.
New consumer habits drive innovation in colour cosmetics
An interesting factor driving sales of certain colour cosmetics towards the end of the review period was new consumer habits. Purchasing colour cosmetics was increasingly seen as an enjoyable shopping experience, involving browsing various stores and testing different products.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Chile - Category analysis
KEY DATA FINDINGS
Price increases drive value growth of colour cosmetics in 2024
L’Oréal’s enduring leadership of colour cosmetics
Beauty specialists helps drive growth of colour cosmetics
Low-cost imports set to intensify competition over the forecast period
Temporary collections redefine product lifecycles
New consumer habits drive innovation in colour cosmetics
Beauty and Personal Care in Chile - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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