PROSPECTS AND OPPORTUNITIES
Healthy growth is set to be supported by lip products and the integration of skin care benefits
Colour cosmetics in Greece is expected to maintain healthy growth in 2025, with value sales projected to continue rising at high single-digit rates throughout the forecast period. With the exception of nail products, which have seen stagnation since the reopening of salons post-COVID-19, the remainder of the category is set to surpass pre-pandemic levels within the forecast period.
The minimalism and enhancement aesthetics trends will shape consumer buying habits
Across the forecast period, the minimalist trend is set to rise in colour cosmetics, driven by a demand for efficiency and a trend towards natural beauty. Some consumers will increasingly favour shorter, more streamlined make-up routines, focusing on perfecting the skin’s base.
Convenience and price point will shape purchasing habits in colour cosmetics
Practicality, value, and convenience will play a role in shaping consumer behaviour in colour cosmetics across the forecast period. As beauty routines become more adaptable to modern lifestyles, demand for travel-sized formats, mini make-up sets, and the ongoing popularity of subscription boxes is set to rise.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Greece - Category analysis
KEY DATA FINDINGS
Despite a strong result, price sensitivity limits growth potential for colour cosmetics
Leader L’Oréal Hellas SA loses share as Kiko Milano improves its position
Supermarkets and beauty specialists experience growth, offering affordable options
Healthy growth is set to be supported by lip products and the integration of skin care benefits
The minimalism and enhancement aesthetics trends will shape consumer buying habits
Convenience and price point will shape purchasing habits in colour cosmetics
Beauty and Personal Care in Greece - Industry Overview
Beauty and personal care in 2024: The big picture
Key Trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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