Competitive Landscape
L’Oréal Maintains Lead Amid Competition From Local Brands
Colour cosmetics in the Philippines in 2025 was fairly concentrated, with a handful of key players leading while numerous smaller manufacturers held fractional shares. L’Oréal Philippines Inc maintained the largest retail value share at 10%.
Affordability and Engagement on Online Platforms Drive Local Brand Growth
Several local companies including Face Party Inc (4%), Guangzhou Zoe Biotechnology Co Ltd (4%) and Avon Cosmetics Inc (4%) have also gained or maintained market presence by focusing on product affordability and high engagement in key categories such as lip and cheek products, especially leveraging social commerce platforms. The growing prominence of c-beauty brands such as O.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in the Philippines - Category analysis
Key Data Insights
Digital Engagement Drives Value Growth and Brand Leadership
Digital Engagement Drives Value Growth and Brand Leadership
Lip Products Lead Colour Cosmetics Sales with Long-Wear, Skin-Friendly Products
Clean Reimagined Drives Colour Cosmetics Innovation
Consumer Demand for Skincare Benefits in Colour Cosmetics Set to Rise
Economic Pressure Set to Drive Demand for Versatile, Long-Wear Cosmetic Products
Facial Make-Up Set to Maintain Lead with Skin-Friendly Multifunctional Offerings
Digital Commerce and Social Media to Reshape Product Launches and Consumer Engagement Strategies
L’Oréal Maintains Lead Amid Competition From Local Brands
Affordability and Engagement on Online Platforms Drive Local Brand Growth
Health and Beauty Specialists Maintain Lead through Custom Offline Experiences
Retail E-Commerce Surges with Social Commerce Driving Rapid Growth
Beauty and Personal Care in the Philippines - Industry Overview
Multifunctional Products Drive Premiumisation Amid Evolving Consumer Behaviour
Key Data Insights
Multifunctional Products Drive Premiumisation Amid Evolving Consumer Behaviour
Colour Cosmetics Leads Growth Driven by Gen Z and Digital Strategies
Lifestyle Trend Drives Demand for Beauty and Personal Care
Dove Serum Caters to Hot Weather and Sensitive Skin
Digital-First Platforms Set to Empower Filipino Consumers and Drive Category Growth
Skin Care Set to Maintain Lead in Sales While Colour Cosmetics Accelerates
Consumer Demand for Multifunctional, Climate-Friendly Products to Shape Innovation
Preventative Health and Everyday Wellbeing to Continue Driving Premiumisation
Unilever Maintains Leading Position with Well-Established Brands
Digital-First Strategies Drive Brand Growth and Differentiation
Retail Offline Dominates Distribution as Consumers Shift Towards Hybrid Shopping Models
Retail E-Commerce Accelerates Growth Driven by Digital Engagement and Live Selling
Country Reports Disclaimer
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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