The rate of growth in retail constant value sales of colour cosmetics will continue to accelerate in 2025, and growth will be significantly higher across the forecast period as a whole than in the review period. The premium segment is expected to lead this growth, especially with the recent introduction of premium brands into the Uruguayan market.
Social media is a crucial tool for boosting demand for colour cosmetics, and it will continue to grow in importance during the forecast period. Due to its image-based nature, platforms like Instagram and TikTok serve as powerful marketing avenues for major brands like L'Oréal, which invest heavily in their digital presence.
Colour cosmetics with additional attributes are set to proliferate and grow in popularity during the forecast period. Examples of this include facial make-up incorporating sun protection and hyaluronic acid in lip products to improve moisturization.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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