PROSPECTS AND OPPORTUNITIES
The improved economy and increasing availability are expected to support ongoing growth
Sales of colour cosmetics are expected to continue rising in current value terms over the forecast period. This growth will be supported by an anticipated improvement in the Peruvian economy in the coming years.
Direct selling brands are set to launch physical stores and online shops
Across the review period, there was a clear trend among direct selling brands to diversify distribution channels. While direct selling remains their principal route to market, through beauty consultants who visit customers in their homes, these brands have increasingly focused on developing and strengthening alternative channels such as physical retail stores and e-commerce platforms.
Local and niche brands will continue to expand across the forecast period
The importance of local and niche brands will rise over the forecast period, notably so in competition with other imported lines. Local and niche brands tend to cover different needs, with a strong focus on ingredients, formulas, and brand image, alongside a deep understanding of local consumers and the offer of personalised services.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Peru?
- Which are the leading brands in Peru?
- How are products distributed in Peru?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Peru - Category analysis
KEY DATA FINDINGS
Lip products drive both growth and sales, surpassing sales of eye make-up products
Cetco SA continues to lead, however, share declines as Dermod’s SAC improves its position
Direct selling maintains its leadership thanks to the strong activity of its players
The improved economy and increasing availability are expected to support ongoing growth
Direct selling brands are set to launch physical stores and online shops
Local and niche brands will continue to expand across the forecast period
Beauty and Personal Care in Peru - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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