PROSPECTS AND OPPORTUNITIES
Cautiously optimistic expectations for colour cosmetics in 2025, as economic uncertainty looms and beauty consumption normalises
The outlook for colour cosmetics in the US is positive in the forecast period in constant value terms, albeit cautious, with a gradually improving growth rate in 2025 and beyond. While colour cosmetics has shown great resilience despite economic uncertainties and high inflation rates in recent years, the performance in 2024 signals the possibility of cautious, strategic, and intentional consumers moving forward.
Skinification, or innovative efforts to blur the lines between colour cosmetics and skin care, will be a must in the forecast period
Over the forecast period, leaning into skinification or a hybridisation of colour cosmetics and skin care will be key to success. Nearly half (46%) of US consumers reported moderate or extreme concern over skin health in 2024, rising eight percentage points from 2023, and likely to continue its upward trend in the forecast period (Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey, fielded January to February 2024, n=187).
Digital avenues will remain important for both shopping and engagement
With retail e-commerce already representing 40% of the distribution of colour cosmetics in the US in 2024, digital avenues for shopping and consumer engagement are only expected to grow in importance over the forecast period. One of these is the quickly rising TikTok social media app, which has been crucial in creating a space where consumers can conveniently and easily discover, experiment, play with, and maybe even purchase beauty products.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in the US - Category analysis
KEY DATA FINDINGS
Lip products retains star growth status again in 2024, but not enough to lift mass colour cosmetics to growth
Outperforming colour cosmetics brands foster consumer engagement and lead with innovative product development
Retail e-commerce continues making gains, while department stores and pharmacies struggle to keep up
Cautiously optimistic expectations for colour cosmetics in 2025, as economic uncertainty looms and beauty consumption normalises
Skinification, or innovative efforts to blur the lines between colour cosmetics and skin care, will be a must in the forecast period
Digital avenues will remain important for both shopping and engagement
Beauty and Personal Care in the US - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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