Away-from-home tissue and hygiene in Slovenia in 2025 demonstrated stable value growth, reaching EUR14 million, increasing by 4% year-on-year. This performance was shaped by ongoing resilience in demand from public institutions, offices, and horeca, with volume stability taking precedence over price-driven expansion as buyers remain highly price-sensitive. Compared to the broader regional context in eastern Europe, where economic pressures and public spending constraints are also evident, Sloven

Tissue and hygiene in Slovenia demonstrated robust and stable momentum in 2025, with value sales increasing by 4% to EUR88.6 million, signalling a shift from recent inflation-fuelled gains to more volume-driven expansion as cost pressures ease. The attractiveness of the Slovenian tissue and hygiene environment is underpinned by structurally resilient demand for essentials, a steadily rising population of 2.1 million, and a marked increase in consumer expenditure to EUR36.7 billion, yet is temper

Nappies/diapers/pants in Slovenia in 2025 experienced muted growth in 2025, shaped primarily by affordability pressures and demographic headwinds. The total retail volume reached 56 million units, only slightly down from 2024, highlighting a relatively stable but stagnant environment. Value sales, in constant, grew modestly to EUR14.6 million, a 2% rise over the previous year, but this increase was driven mainly by cost management and a focus on value packs rather than any meaningful volume expa

Retail tissue in 2025 continues to deliver current value growth, but this expansion is more moderate compared to the high-inflation years, with input cost pressures stabilising and price increases slowing. In this context, Slovenian consumers remain highly price-sensitive, favouring bulk multipacks and private label products, which support volume resilience without significant price escalation. Retail tissue achieved a retail volume of 17,123 tonnes in 2025, with year-on-year growth of 2%, while

Menstrual care in 2025 demonstrated moderate growth in current value and a stable increase in retail volume, against a backdrop of subdued price escalation and heightened price sensitivity. Retail volume rose by 2% to reach 136 million units, while retail value expanded by 4% to EUR18.6 million, reflecting a slowing of price growth compared to previous years. This performance is shaped by an environment where consumer expenditure increased to EUR36.9 billion and the total population reached 2.1

Wipes in Slovenia delivered stable yet moderate growth in 2025, outperforming many regional peers in Eastern Europe, where inflationary pressures continued to weigh on consumer confidence. In Slovenia, retail value sales of wipes reached EUR6 million in 2025, up 3% from 2024, indicating growth that was largely volume-driven as price sensitivity remained high and inflationary effects softened compared to previous years. The overall performance was supported by a population of 2.1 million, which r

Retail adult incontinence in Slovenia in 2025 achieved continued current value growth, as steady demand from an ageing population and easing price pressures after recent high-inflation years supported improved volume performance. The total retail volume reached 6 million units, representing a 2% increase compared to the previous year, while current value sales rose by 4% to EUR3 million. In this context, price growth moderated compared to prior periods, but volume performance was underpinned by

Sustainability shapes category dynamics as consumers prioritise eco-friendly, biodegradable formulations, prompting brands to innovate with refill systems and natural ingredients. At the same time, the health and wellness trend drives demand for plant-based, hypoallergenic products and mood-boosting, aromatherapeutic scents, transforming cleaning into a sensorial experience. Henkel maintains market leadership through cross-category innovation in sustainable products, while Reckitt’s divestment o

Polishes recorded 5% current value growth in 2025 to reach EUR2 million, driven by steady increase in construction activities boosting demand for furniture polish, floor polish, metal polish, and shoe polish used by construction workers alongside volume increase in furniture and fittings consumption reported by Slovenian Statistical Office. Floor polish continues as best-performing category recording 5% growth to reach EUR1 million, and furniture polish as the largest category, reaching EUR1 mil

Air care recorded 4% current value growth in 2025 to reach EUR8 million, driven by rising disposable incomes reaching EUR41,319 median per household and economic stability supporting steady consumer demand. Electric air fresheners emerged as both the best-performing and largest category recording 5% growth to reach EUR4 million, sustained by consumer adoption of smart dispensing and personalised scent delivery technologies.

In Slovenia, dishwashing recorded 3% current value growth in 2025 to reach EUR10 million, driven by rising disposable incomes reaching EUR41,319 median per household and improved economic conditions encouraging consumers to adopt more efficient and eco-friendly products. Automatic dishwashing continues as the best-performing category recording 6% growth to reach EUR3 million, sustained by consumer adoption of convenient pre-measured tablets, while hand dishwashing remains the largest category at

Bleach recorded 3% current value growth in 2025, reaching EUR2 million, despite falling sales volumes, which declined to 665,000 litres in 2025 from 673,000 litres in 2023. This reflects a market dynamic in which consumers purchase smaller quantities without shifting to significantly cheaper options. The trend suggests a degree of premiumisation or price stability, supported by environmental or performance-focused product improvements that sustain price points.

Surface care recorded 2% current value growth in 2025 to reach EUR12 million with stabilising volumes, driven by a stable economic environment supporting demand for household essentials as essential multipurpose cleaners remain resilient in Slovenia’s spending mix. Bathroom cleaners emerged as the best-performing category recording 5% growth to reach EUR1 million, sustained by heightened health concerns and increasing importance of hygiene in household cleaning routines, while floor cleaners con

Toilet care recorded 3% current value growth in 2025 to reach EUR11 million, driven by stable economic environment supporting demand for household essentials as heightened hygiene awareness and modern housing with multiple bathrooms sustained purchasing across everyday toilet care categories. Toilet liquids/foam continue as best-performing category recording 4% growth to reach EUR3 million driven by enhanced hygiene focus and ongoing surge in residential and office construction activities, while

Home insecticides recorded 4% current value growth in 2025 to reach EUR4 million, driven by stable economic environment and modest consumer spending growth supporting demand for household pest control essentials as heightened hygiene awareness and urban pest concerns sustained purchasing across everyday insecticide categories. Electric insecticides continues as both the best-performing and largest category recording 6% growth to reach EUR2 million, driven by increasing popularity for ease of use

Laundry care recorded 4% current value growth in 2025 to reach EUR85 million, driven by rising disposable incomes reaching EUR41,319 median per household and dual-income household prevalence supporting demand for convenient, high-performance laundry products. Laundry detergents continues as the largest category recording 4% growth to EUR63 million, while fabric softeners remains the best-performing category recording 5% growth to reach EUR14 million, sustained by consumer preference for fabric c

Retail sales of hot drinks in Slovenia grew moderately in current value terms in 2025, supported by innovation and premiumisation. However, persistently high prices increased price sensitivity, driving some consumers towards private label and more affordable formats. Health, functionality, and sustainability continued to shape demand, particularly in tea. Atlantic Trade doo remained market leader, while retail e-commerce was the most dynamic channel.

Retail sales of other hot drinks in Slovenia recorded strong growth in current value terms in 2025, led by chocolate-based flavoured powder drinks. Mercator-Emba doo retained market leadership with Benquick, while smaller players and private label offerings, such as Spar Slovenija, showed considerable dynamism. Hypermarkets led volume sales due to the importance of planned purchases, while retail e-commerce was the fastest-growing channel. Future growth will be supported by an expanding range of

Retail sales of tea in Slovenia grew strongly in current value terms in 2025, driven by health-conscious consumers and rising demand for functional and fruit/herbal teas. Žito doo maintained market leadership with its 1001 Cvet brand, while small players collectively showed the greatest dynamism by offering teas with added health benefits. Hypermarkets led volume sales due to the importance of planned household purchases, while retail e-commerce was the fastest-growing channel. Moving forward, i

Retail coffee sales in Slovenia recorded moderate current value growth in 2025, supported by premiumisation, innovation, and expanding retail e-commerce. Consumer demand increasingly favoured higher-quality, artisanal, and single-origin coffees, while fresh ground coffee pods remained the most dynamic category, driven by convenience. Atlantic Trade doo. retained leadership with Barcaffe, while price-conscious consumers supported growth of Zlati Minas. Health, sustainability, and transparency con

In 2025, RTD coffee in Slovenia continued to benefit from busy lifestyles and on-the-go consumption. Atlantic Trade doo led the category with Rauch Cafemio, while Nestlé Adriatic’s Nescafé showed solid growth. Convenience stores was the dominant distribution channels, enhancing accessibility and consumer reach. Moving forward, innovation will be focused on sugar-free, plant-based, and functional variants, with flavour, customisation, and sustainability shaping offerings.

In 2025, RTD tea in Slovenia was strongly influenced by health-focused consumer preferences, with low-sugar and natural-ingredient options driving sales. Regular and reduced-sugar still teas remained popular, supported by new product launches and a diverse range of flavours, including fruit-infused and herbal varieties. Nika Bev doo’s Sola Ice Tea retained leadership, while Coca-Cola HBC Slovenija’s Nestea supported category growth. Hypermarkets remained the key channel, while e-commerce provide

In 2025, bottled water in Slovenia benefited from a rising consumer focus on health, wellness, and functional benefits, with flavoured and mineral-fortified variants gaining traction. Radenska doo maintained leadership, thanks to its longstanding heritage, while Atlantic Droga Kolinska doo drove category dynamism with new functional launches. Hypermarkets dominated distribution, with e-commerce expanding accessibility and convenience. Moving forward, demand for transparency, purity, and sustaina

In 2025, concentrates in Slovenia remained their appeal amongst cost-conscious consumers, with liquid variants retaining a dominant presence. However, powder concentrates showed greater dynamism, benefiting from portability, functional ingredients, and ongoing flavour innovation. Supermarkets dominated distribution, while discounters remained important for budget-conscious shoppers. Moving forward, health and wellness trends will likely drive a shift away from sugar-laden liquid concentrates tow