In 2025, other dairy in Slovenia is projected to see healthy retail current value sales growth, only marginally slower than in 2024. Cream is the largest category in retail value terms, benefiting from its strong presence in traditional Slovenian cooking and baking, where it remains a staple ingredient. In 2025, cream is set to post further strong growth in retail value sales. Sour cream is also making a steady contribution to retail value sales growth, supported by its use in both home baking a

Baby food in Slovenia is projected to see a strong single-digit increase in retail current value sales over 2025. All categories are expected to contribute, with prepared baby food and “other” baby food set to see the highest increases. Price dynamics support strong retail current value growth, although the consumer price index data indicates modest overall inflation for baby food, despite short-term fluctuations. The upward price trend, continued premiumisation and a consumer preference for con

Retail current value sales of cheese in Slovenia are projected to continue to see a strong increase in 2025. Growth is driven by price increases, informed by higher input costs and inflation, but also a robust demand for domestic, quality-assured products. The largest category, hard cheese, is set to see the highest retail current value sales growth in 2025 through the packaged format, in particular. Packaged and unpackaged hard cheeses benefit from traditional use in Slovenian diets, long shelf

Drinking milk products in Slovenia is projected to see healthy retail current value growth over 2025; slightly faster than in 2024. Growth is driven by both price increases, which are linked to higher input costs and sustained consumer demand for domestic, quality-assured milk, and modest retail volume gains in certain categories, such as flavoured milk drinks and goat milk.

In 2025, retail current value sales of yoghurt and sour milk products in Slovenia are expected to rise healthily, with a slightly higher increase anticipated, compared with 2024. Growth is fostered by probiotic and high-protein offerings, notably kefir and fortified yoghurts. These products capitalise on rising health and wellness trends, with consumers seeking gut-friendly, functional dairy options that support active lifestyles.

Retail current value sales of butter and spreads in Slovenia are projected to continue to increase strongly in 2025, supported by both higher output and sustained price pressures throughout the year. Butter production is set to rose strongly compared with 2024, driven by steady growth in milk deliveries and strong domestic processing activity. At the same time, market conditions keep prices elevated. A shortage of milk fat, linked to lower fat content in milk during the hot summer and reduced yi

Retail current value sales of dairy products and alternatives in Slovenia are expected to continue to increase strongly over 2025, driven by strong performances in several key categories. Cheese is set to see the highest retail current value sales and growth, supported by moderate price increases, strong demand for locally sourced products and a widening variety.

Retail current value sales of plant-based dairy in Slovenia are projected to grow healthily over 2025. Growth is being driven by plant-based milk, which remains the largest category, supported by rising consumer interest in lactose-free, vegan and environmentally-friendly options.

Retail volume sales of sugar confectionery in Slovenia are expected to remain stable in 2025, despite EU-driven political and health-related pressures regarding sugar consumption - particularly concerning front-of-pack labelling. While these initiatives have yet to significantly alter consumer behaviour, they are likely to shape product innovation over the longer term.

Retail volume sales of gum in Slovenia are expected to see slightly accelerated growth in 2025, supported by increasingly busy lifestyles, rising retail footfall, a rebound in tourism, and more frequent impulse purchases. Chewing gum continues to dominate the category, largely due to its perceived functional benefits - such as helping to freshen breath after eating, drinking, or smoking. At the same time, rising health awareness is boosting demand for sugar-free chewing gum, while products that

Retail sales of chocolate confectionery in Slovenia are expected to rise significantly in current value terms in 2025, primarily driven by increasing unit prices resulting from global cocoa shortages. These shortfalls have elevated production costs, which manufacturers have passed on to retailers and ultimately consumers. While volume growth is set to be more moderate due to these price pressures, consumer demand remains resilient, supported by the ongoing appeal of indulgent treats and premium

Sales of savoury snacks in Slovenia are projected to grow in both volume and value terms in 2025, as global brands expand their presence into smaller markets with premium, well-known products. Meanwhile, local and regional brands are adapting to a maturing market by producing products that are suitable for a wider range of usage occasion beyond impulse snacking, such as replacements for meals (high-protein chips) or cooking ingredients (crouton-style chips). With tight household budgets, brands

Sales of sweet biscuits, snack bars, and fruit snacks in Slovenia are projected to show positive volume growth in 2025, driven by increasing consumer demand for convenient, nutritious, and protein-enriched options. Snack bars, in particular, continue to benefit from this trend due to their portable, on-the-go format, which aligns well with busy, modern lifestyles. While overall market maturity has limited faster volume expansion, value growth is being sustained through premiumisation and innovat

Retail sales of snacks in Slovenia are set to increase in current value terms in 2025, driven by a combination of favourable economic conditions and shifting consumer trends. Demand is being driven by rising wages, easing inflation, and a robust rebound in tourism, with tourist arrivals soaring during the first half of the year. These factors have contributed to a surge in impulse snack purchases, particularly in popular destinations such as Ljubljana and Bled.

Ice cream consumption in Slovenia is on the rise, with solid volume growth anticipated for 2025. While the market is showing signs of maturity, it continues to avoid stagnation by focusing on value-added differentiation. Brands are increasingly offering high-quality, premium products at accessible prices, allowing consumers to enjoy indulgent treats in smaller, more manageable portions.

The report examines the economic landscape of Slovenia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2024, driven by exports, private consumption, government spending. However, global economic slowdown, increasing geopolitical tensions and economic fragmentation as well as tight financial conditions pose risks to the country’s economic outlook.

The number of households is set to increase slightly, while the average household size will remain unchanged in Slovenia over 2024-2029. Single person households will remain the dominant household type but the fastest household expenditure growth is forecast to be recorded by couples without children. In addition, the share of households living in urban areas is projected to expand to 60.2% by 2029.

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which products or services to market, and at which price point. Other factors such as the size and expansion of the middle class and income inequality are also important in helping companies gauge the potential of a country market.

Total volume sales of wine in Slovenia increased, albeit modestly, in 2024. Nonetheless, wine continued to benefit from the perception among many local consumers that it is a more natural alcoholic drink. As a result, there was a significant consumer shift towards wine over the review period, albeit slowing as other alcoholic drinks categories ride on the wave of innovation and a healthier spin around their latest product launches. This counters the established consensus that wine is a more natu

Total volume sales of spirits in Slovenia continued to rise moderately in 2024. Despite the maturity of the most robust, with the exception of “other” distilled beverages and cream-based liqueurs, all spirits categories registered positive total volume sales growth in 2024. Some niche spirits, which are increasingly used as mixers, posted moderate-to-strong growth rates. The trend of responsible drinking is having a positive effect on categories with lower alcohol content. An ability to be used

Total volume and current value sales of cider/perry in Slovenia increased dynamically in 2024. Significant consumer demand for the competitively-priced Somersby brand by Carlsberg resulted in very fast growth for regular cider/perry. Despite lingering upward pressure on product prices due to the effects of inflation, cider/perry maintained strong growth potential as new consumers continued to sign up for the brands and products in the category.

Despite moderate price increases amidst lingering inflationary pressure, beer in Slovenia registered moderate total retail volume growth in 2024. Beer is a highly popular beverage when socialising, benefiting significantly from abundant and sophisticated global advertising and promotion campaigns, especially on the eve or during major international sporting events, football, in particular. In 2024, the health and wellness and responsible drinking trends, especially among younger adults, helped n

Total volume sales of alcoholic drinks in Slovenia rose moderately in 2024, albeit slightly faster than in 2023. Meanwhile, total current value sales increased strongly, if at a slower rate than in 2023. While the high rates of inflation in 2022 and 2023 slowed appreciably in 2024, product prices still increased moderately. This had a negative impact on consumer confidence and overall spending power. Local consumers became increasingly price-sensitive as they were forced to prioritise expenditur

RTDs in Slovenia registered moderate total volume sales growth in 2023 and 2024, following fast growth in 2021 and 2022. This indicates the category’s good health as it still maintains significant growth potential despite the strong market penetration of dominant malt-based RTDs. The very wide presence across modern and traditional grocery retailers was the major contributing factor behind the stable growth of the category as a whole. RTDs received an additional boost from e-commerce operators,