Retail sales of hot drinks in Slovenia grew moderately in current value terms in 2025, supported by innovation and premiumisation. However, persistently high prices increased price sensitivity, driving some consumers towards private label and more affordable formats. Health, functionality, and sustainability continued to shape demand, particularly in tea. Atlantic Trade doo remained market leader, while retail e-commerce was the most dynamic channel.

Retail sales of other hot drinks in Slovenia recorded strong growth in current value terms in 2025, led by chocolate-based flavoured powder drinks. Mercator-Emba doo retained market leadership with Benquick, while smaller players and private label offerings, such as Spar Slovenija, showed considerable dynamism. Hypermarkets led volume sales due to the importance of planned purchases, while retail e-commerce was the fastest-growing channel. Future growth will be supported by an expanding range of

Retail sales of tea in Slovenia grew strongly in current value terms in 2025, driven by health-conscious consumers and rising demand for functional and fruit/herbal teas. Žito doo maintained market leadership with its 1001 Cvet brand, while small players collectively showed the greatest dynamism by offering teas with added health benefits. Hypermarkets led volume sales due to the importance of planned household purchases, while retail e-commerce was the fastest-growing channel. Moving forward, i

Retail coffee sales in Slovenia recorded moderate current value growth in 2025, supported by premiumisation, innovation, and expanding retail e-commerce. Consumer demand increasingly favoured higher-quality, artisanal, and single-origin coffees, while fresh ground coffee pods remained the most dynamic category, driven by convenience. Atlantic Trade doo. retained leadership with Barcaffe, while price-conscious consumers supported growth of Zlati Minas. Health, sustainability, and transparency con

In 2025, RTD coffee in Slovenia continued to benefit from busy lifestyles and on-the-go consumption. Atlantic Trade doo led the category with Rauch Cafemio, while Nestlé Adriatic’s Nescafé showed solid growth. Convenience stores was the dominant distribution channels, enhancing accessibility and consumer reach. Moving forward, innovation will be focused on sugar-free, plant-based, and functional variants, with flavour, customisation, and sustainability shaping offerings.

In 2025, RTD tea in Slovenia was strongly influenced by health-focused consumer preferences, with low-sugar and natural-ingredient options driving sales. Regular and reduced-sugar still teas remained popular, supported by new product launches and a diverse range of flavours, including fruit-infused and herbal varieties. Nika Bev doo’s Sola Ice Tea retained leadership, while Coca-Cola HBC Slovenija’s Nestea supported category growth. Hypermarkets remained the key channel, while e-commerce provide

In 2025, bottled water in Slovenia benefited from a rising consumer focus on health, wellness, and functional benefits, with flavoured and mineral-fortified variants gaining traction. Radenska doo maintained leadership, thanks to its longstanding heritage, while Atlantic Droga Kolinska doo drove category dynamism with new functional launches. Hypermarkets dominated distribution, with e-commerce expanding accessibility and convenience. Moving forward, demand for transparency, purity, and sustaina

In 2025, concentrates in Slovenia remained their appeal amongst cost-conscious consumers, with liquid variants retaining a dominant presence. However, powder concentrates showed greater dynamism, benefiting from portability, functional ingredients, and ongoing flavour innovation. Supermarkets dominated distribution, while discounters remained important for budget-conscious shoppers. Moving forward, health and wellness trends will likely drive a shift away from sugar-laden liquid concentrates tow

In 2025, the Slovenian soft drinks industry was shaped by polarised consumer behaviour: while health-conscious consumers drove demand for functional and low-sugar beverages, cost-conscious shoppers increasingly favoured private label options. Premiumisation strengthened niche categories like RTD tea, RTD coffee, sports drinks, and functional bottled water. Supermarkets and hypermarkets remained central to distribution, with e-commerce expanding rapidly, offering convenience, broader product choi

In Slovenia, regular carbonates came under increasing pressure from reduced- and low-sugar soft drinks alternatives in 2025, driven by health-conscious lifestyles and innovations by manufacturers. Hypermarkets dominated distribution, while e-commerce registered rapid growth, thanks to a wider product selection and the convenience of home delivery. Regulatory changes, including higher VAT on sweetened drinks, are shaping manufacturer strategies and new product development.

In 2025, the juice industry in Slovenia was shaped by flavour innovation, the launch of healthier variants, and the rising focus on high-fruit-content and not-from-concentrate 100% juices. However, younger consumers increasingly prefer homemade juices and smoothies, influencing purchasing choices. Fructal doo remains the leading brand, while private label is gaining traction. Digitalisation and automation are enhancing production efficiency and traceability, while legislative changes, including

Demand for sports drinks in Slovenia is being driven by active, health-conscious consumers, particularly younger generations and fitness enthusiasts, with regular sports drinks dominating sales. Nika Bev doo leads the category with its Sola Isosport brand, while niche entrants, supported by e-commerce, are diversifying the market. Hypermarkets remains the primary distribution channel, reflecting the growing dominance of modern grocery retailers. During the forecast period, innovation will focus

In 2025, the energy drinks industry in Slovenia remained influenced by changing consumer lifestyles, health awareness, and premium positioning. Reduced-sugar variants led category growth, reflecting growing demand for lower-calorie and functional beverages. Technological innovations in formulation, extraction, and nano-encapsulation are enabling more effective, personalised products, while automation and IoT improve production efficiency. Moving forward, regulatory measures addressing youth cons

Slovenia enjoys considerable economic freedom and corruption is being tackled more effectively, whilst state finances remain sound. Inflation is on the rise and economic progress will be subdued in the short term, but joblessness is below peers. Population ageing is a major concern and treatment of the Roma is worsening, but the gender gap is relatively small. Internet and mobile use continue to increase, boosting e-commerce, and innovation has been prioritised, as have semiconductors.

Key factors shaping baked goods in Slovenia include moderating inflation, growing consumer demand for healthier formulations, and robust innovation from domestic producers. Consumers are increasingly opting for wholegrain, protein-enriched, reduced-salt, and clean-label breads, while traditional ingredients like buckwheat and rye are gaining renewed popularity. Frozen baked goods leads category growth, driven by convenience and consistent quality. In terms of the competitive landscape, Žito main

Breakfast cereals in Slovenia continue to benefit from their role as a convenient and versatile staple, appealing to both busy households and health-conscious consumers. Muesli and granola lead value growth, driven by demand for high-fibre, high-protein, and minimally processed options, while product innovation increasingly emphasises reduced sugar, wholegrains, and functional ingredients. Ethical and environmental awareness is also shaping offerings, with plant-based, gluten-free, and upcycled

Pasta remains the primary growth driver in rice, pasta and noodles in Slovenia reflecting its central role in daily cooking. Domestic brands such as Mlinotest, Zlato Polje, and Pecjak, alongside Barilla, underpin demand, while private label is gaining traction through competitive pricing, promotions, and broader assortments. Noodles is the fastest-growing category, boosted by younger urban consumers seeking convenient, internationally-inspired meals, including legume-based, high-protein, and pla

Processed fruit and vegetables in Slovenia is being influenced by price increases and stable household demand for convenient, long-lasting products. Shelf stable items, especially canned beans, peas, and tomatoes, remain dominant, while frozen vegetables continue to benefit from their perceived freshness and nutritional value. Shelf stable tomatoes leads growth, driven by their role in home cooking and the roll-out of cleaner, locally sourced formulations. Health, wellness, and sustainability ar

Demand for staple foods in Slovenia remains resilient, despite lingering inflation, supported by premiumisation, and steady demand for everyday essentials. Core categories such as bread, pasta and rice are showing stable performances, while breakfast cereals is recording the fastest value growth thanks to the popularity of muesli, granola, and products offering functional or high-protein benefits. Private label offerings increasingly match the quality of established manufacturers, helping them e

Processed meat, seafood, and meat alternatives in Slovenia is characterised by steady demand for convenient, ready-to-cook products, alongside the rising popularity of plant-based substitutes. Health and wellness trends are increasingly influential, with companies like Juicy Marbles launching high-protein, clean-label plant-based meats and functional seafood alternatives. Sustainability is also becoming a central focus of company strategies, with domestic fish farms adopting renewable energy and

In 2025, value growth in sauces, dips, and condiments in Slovenia was driven by premiumisation, innovation, and upgrades rather than price inflation. Consumers traded up to cleaner, heritage-inspired, and ethnic-flavoured products, with brands like Podravka and Mutti leading in premium, trusted offerings. Herbs and spices was a dynamic subcategory, supported by both heritage blends and international flavour expansions, while quality oversight and compliance reinforced consumer trust.

In 2025, edible oils in Slovenia recorded stable growth, led by other edible oils, rapeseed oil, and sunflower oil, as consumers balanced price, quality, and wellness considerations. Olive oil maintained its premium positioning amid normalised prices and heightened quality scrutiny. Other edible oils, particularly pumpkin and specialty oils, drove value growth through wellness-focused trade-ups and gourmet use, while private label gained traction in sunflower oil.

In 2025, value growth in sweet spreads in Slovenia was driven by premiumisation and provenance-led trading up, rather than inflation. Honey remained the top category by value, driven by trusted local brands like Medex. Nut and seed based spreads was the fastest-growing category, fuelled by premium innovations, rising chocolate prices prompting substitution, and expanded online assortments. Leading players like Ferrero (Nutella) retained scale through strong branding, while Natureta achieved the

In 2025, cooking ingredients and meals in Slovenia grew due to modest premiumisation, improved product availability, convenient packaging, and evolving consumer shopping habits, with edible oils, meals and soups, and condiments driving the strongest gains. Stabilising prices encouraged households to adopt more strategic shopping behaviours, balancing private label ranges, premium options, and planned stock-up trips, while health-conscious choices and clean label products influenced purchasing de