PROSPECTS AND OPPORTUNITIES
Maintaining overall health and wellbeing drives growth over the forecast period
Consumer demand for vitamins is expected to remain robust despite market saturation and stagnant demographic growth as maintaining good overall health and wellbeing will remain a priority for many consumers. An improved quality of life is expected to drive increased spending on vitamins, particularly among younger consumers who have adopted the latest health and wellness trends.
Importance of innovation and e-commerce
Innovation will be an important feature of the vitamins category during the forecast period. Consumers will be looking for more convenient and enjoyable experiences with vitamins, moving away from traditional pills.
Competition rises as vitamins become enriched in various food products
While growing preventative methods towards health and wellbeing has spurred the advancement of vitamins, it will also broaden the spectrum of competition encountered by the sector. The trend of health and wellness has, for instance, emerged as a significant driver for inventive products in packaged food and beverages in Slovenia, with numerous recent advancements incorporating the enrichment of vitamins and minerals alongside other functional components.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Slovenia?
- Which are the leading brands in Vitamins in Slovenia?
- How are products distributed in Vitamins in Slovenia?
- How has the regulatory and operating environment for Vitamins changed in Slovenia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Slovenia - Category analysis
KEY DATA FINDINGS
Rising health and wellness trend and improved distribution support sales in 2024
Positive impact of government and media influence
Sales further supported by growth of e-commerce
Maintaining overall health and wellbeing drives growth over the forecast period
Importance of innovation and e-commerce
Competition rises as vitamins become enriched in various food products
Consumer Health in Slovenia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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