PROSPECTS AND OPPORTUNITIES
Healthy sales will continue, supported by ongoing innovations and the popularity of multivitamins for convenience and single vitamins for specific needs
Value sales of vitamins will maintain healthy growth over the forecast period, albeit at slightly lower rates than currently seen. This suppression is attributed to stagnant demographics, while sales will be supported by increased premiumisation with strong competition and an evolving competitive landscape, thanks to new product developments and growth based on adopting new technologies.
Personalised options and technology advances will drive innovations
Since consumers want precision over a one-size-fits-all approach, more personalised vitamins products are expected to emerge over the forecast period. For example, DNA-based or microbiome-based supplement recommendations, using genetic testing or gut health analysis, will become increasingly popular.
“Clean label” and whole-food or plant-based options will grow in demand
Over the forecast period, health-conscious consumers will increasingly scrutinise ingredients in the products they consume, often preferring those with “clean label” claims and natural formulations. Consumer demand for non-GMO, vegan, gluten-free, and sugar-free vitamins will grow, as will the use of whole-food-based or plant-derived ingredients and free from artificial colours, synthetic binders, and fillers in vitamins.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Slovenia?
- Which are the leading brands in Vitamins in Slovenia?
- How are products distributed in Vitamins in Slovenia?
- How has the regulatory and operating environment for Vitamins changed in Slovenia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Slovenia - Category analysis
KEY DATA FINDINGS
Sales of vitamins supported by health and wellbeing trends
Vitamins is a highly fragmented category, with strong competition between brands
Pharmacies continue to benefit from strong consumer trust
Healthy sales will continue, supported by ongoing innovations and the popularity of multivitamins for convenience and single vitamins for specific needs
Personalised options and technology advances will drive innovations
“Clean label” and whole-food or plant-based options will grow in demand
Consumer Health in Slovenia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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