PROSPECTS AND OPPORTUNITIES
Positive future as preventative healthcare becomes more commonplace
Increasingly busy lifestyles, which make it difficult for many to eat a balanced diet, will continue to support demand and growth for vitamins across the forecast period. Moreover, consumers are becoming more interested in health and wellness in general, including preventative healthcare measures – such as taking vitamins.
Counterfeit products remain a major threat to the landscape
Counterfeit/fake products are expected to remain a big problem in vitamins, especially on online retail spaces, such as the Trendyol e-commerce platform. If the problem of counterfeit/fake vitamins is overcome as the authorities and players try to introduce stricter controls, consumers are likely to be more confident in purchasing vitamins online.
Healthier diets are a challenge for the sales of vitamins across the forecast period
Across the forecast period, a growing number of local consumers are expected to continue taking an interest in health, wellness and nutrition, aligning with the rising health and wellness trend. Obesity has been identified as a major risk factor for developing several diseases and future health complications.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Turkey?
- Which are the leading brands in Vitamins in Turkey?
- How are products distributed in Vitamins in Turkey?
- How has the regulatory and operating environment for Vitamins changed in Turkey?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Turkey - Category analysis
KEY DATA FINDINGS
Health and wellbeing trends support growth, aiding sales on the landscape
International brands support growth, offering tailored solutions
Local production gains pace on the vitamins landscape
Positive future as preventative healthcare becomes more commonplace
Counterfeit products remain a major threat to the landscape
Healthier diets are a challenge for the sales of vitamins across the forecast period
Consumer Health in Turkey - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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