PROSPECTS AND OPPORTUNITIES
Ongoing focus on supporting the immune system to drive vitamins, while players will increasingly target specific needs of certain demographics
Demand for vitamins in Saudi Arabis is expected to grow consistently over the forecast period. The category is expected to continue benefiting from the enhanced focus that many local consumers have on protecting their health by improving or supporting their immune systems.
Health insurance coverage for vitamins to support future growth
In Saudi Arabia, health insurance coverage for vitamins is expected to continue supporting growth over the forecast period. Some vitamins, including vitamins B and D, are covered by insurance when necessary for the treatment of a diagnosed deficiency or health issue and as prescribed by doctors.
Pharmacies and other specialists to remain important distribution channels
Despite the rise of e-commerce within the category, pharmacies and health and personal care stores are set to remain as important distribution channels for vitamins in Saudi Arabia over the forecast period, supported by both emerging retailers and established ones expanding their networks (for instance, Al Dawaa aims to exceed 1,000 stores by 2025). New entrants are likely to attempt to offer strong competition to incumbents through attractive prices, wide coverage, launching their own e-commerce platforms and extending their product range to cover vitamins as well as other categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Saudi Arabia?
- Which are the leading brands in Vitamins in Saudi Arabia?
- How are products distributed in Vitamins in Saudi Arabia?
- How has the regulatory and operating environment for Vitamins changed in Saudi Arabia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Post-pandemic demand for vitamins remains strong as consumers remain concerned with supporting their overall health
Cigalah Group retains lead of vitamins, but Centrum remains most popular brand
E-commerce continues to grow, fostering holistic omnichannel approach
Ongoing focus on supporting the immune system to drive vitamins, while players will increasingly target specific needs of certain demographics
Health insurance coverage for vitamins to support future growth
Pharmacies and other specialists to remain important distribution channels
Consumer Health in Saudi Arabia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC Registration And Classification
Vitamins And Dietary Supplements Registration And Classification
Self-medication/self-care And Preventive Medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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