PROSPECTS AND OPPORTUNITIES
Robust sales recovery ahead for vitamins
Sales of vitamins are expected to return to steady growth as the forecast period progresses. Volume growth will be encouraged by growing disposable incomes, rising health awareness and the desire to prevent illness during cold and flu seasons.
Growing competition from dietary supplements
Vitamins will continue to face strong competition from dietary supplements in the forecast period. The assortment of dietary supplements will expand significantly in line with rising consumers’ awareness and demand for dietary supplements.
Vitamin consumption will remain strong among core users
Vitamins are consumed by educated, urban consumers who are more health conscious and consume vitamins to help prevent illness and improve their health. This will remain the core consumer base in the upcoming years, although more Serbians are expected to consume vitamins on a regular basis.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Serbia?
- Which are the leading brands in Vitamins in Serbia?
- How are products distributed in Vitamins in Serbia?
- How has the regulatory and operating environment for Vitamins changed in Serbia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Serbia - Category analysis
KEY DATA FINDINGS
Health awareness and concerns drives consumption of vitamins
Vitamin consumption is much lower than during the pandemic
Decline in previously dynamic categories
Robust sales recovery ahead for vitamins
Growing competition from dietary supplements
Vitamin consumption will remain strong among core users
Consumer Health in Serbia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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