PROSPECTS AND OPPORTUNITIES
Stable demand will continue, although competition will rise from dietary supplements
Stable demand for vitamins is expected to drive value sales growth during the forecast period. Consumer awareness and health and wellness trends will support this baseline demand.
Innovations expected in vitamins for children, as well as an ever-expanding range of. available products
The Serbian market will see a greater variety of vitamins targeted to children over the forecast period, such as with vitamin D and vitamin C. Producers will also improve their formulas and packaging in this area along with such developments more widely.
An ageing population and “beauty from within” trends will inspire demand for specific vitamins
An ageing population will result in a growing demand for vitamins that support healthy ageing. This includes vitamins crucial for bone health (vitamins D and K), cognitive function (B vitamins), and overall vitality.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Serbia?
- Which are the leading brands in Vitamins in Serbia?
- How are products distributed in Vitamins in Serbia?
- How has the regulatory and operating environment for Vitamins changed in Serbia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Serbia - Category analysis
KEY DATA FINDINGS
Vitamins benefit from health and wellbeing trends, with growth potential opportunities within the less mature categories
CaliVita maintains lead thanks to offering wide range of products to meet different health needs
Pharmacies remain popular for sales needing advice, while e-commerce grows in demand for familiar products
Stable demand will continue, although competition will rise from dietary supplements
Innovations expected in vitamins for children, as well as an ever-expanding range of. available products
An ageing population and “beauty from within” trends will inspire demand for specific vitamins
Consumer Health in Serbia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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