PROSPECTS AND OPPORTUNITIES
Online sales expected to increase over the forecast period
Online sales are expected to see increasing market penetration over the forecast period as Israelis are expected to want to consume increasing amounts of vitamins to prevent or cure various health complaints. The ease with which consumers can make online purchases means that people can easily find which vitamins and format delivery system they desire and order it quickly.
Herbal/traditional variants to take growth from standard products
Herbal/traditional variants are expected to take growth and sales away from standard products as the desire to consume healthier products continues to take hold. In addition, consumers who have been used to taking traditional remedies for various health issues or vitamin deficiencies are likely to be attracted to herbal variants as these are perceived to be healthier and not so harmful.
Demand for different product formats to continue
Israeli consumers are expected to demand ever more different types of product delivery despite the already large number of different types of product formats in the market in 2024. Consumers want to make sure that the vitamins they consume are delivered to the body in the quickest way possible so that they can immediately take advantage of the vitamins consumed.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Israel?
- Which are the leading brands in Vitamins in Israel?
- How are products distributed in Vitamins in Israel?
- How has the regulatory and operating environment for Vitamins changed in Israel?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Israel - Category analysis
KEY DATA FINDINGS
Israelis increasingly demand different types of vitamins
Single vitamins and paediatric vitamins do well over 2024
Ta’am Teva-Altman General Partnership stays on top despite losing share
Online sales expected to increase over the forecast period
Herbal/traditional variants to take growth from standard products
Demand for different product formats to continue
Consumer Health in Israel - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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