PROSPECTS AND OPPORTUNITIES
Consumers’ health agenda will support vitamins category
Israelis are expected to become increasingly interested in optimal health over the forecast period, resulting in steady growth for the vitamins category. Single vitamins D and B will continue to lead growth as these are already the most popular products on the market.
Niche opportunities from CBD-infused multivitamins
As seen in 2025, the niche trend towards CBD-infused multivitamin products is likely to persist and grow over the forecast period, particularly in times of great stress. The high tension brought about by the Israel-Hamas war is likely to continue into the forecast period, with many Israelis attracted by vitamins that can also help them relax.
Import reform bill will have limited impact
The import reform bill, which was slated to ease import restrictions and open up the Israeli market to foreign competition, has largely not come to fruition. Problems importing into Israel as a result of the security crisis in the Red Sea and the Israel-Hamas war have hampered implementation.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Israel?
- Which are the leading brands in Vitamins in Israel?
- How are products distributed in Vitamins in Israel?
- How has the regulatory and operating environment for Vitamins changed in Israel?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Israel - Category analysis
KEY DATA FINDINGS
Health drive places stronger reliance on vitamins
Ambrosia Ltd Solgar Israel takes the leading position
Pharmacy sales continue to rise with some players taking advantage of the shift to e-commerce
Consumers’ health agenda will support vitamins category
Niche opportunities from CBD-infused multivitamins
Import reform bill will have limited impact
Consumer Health in Israel - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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