PROSPECTS AND OPPORTUNITIES
Growth set to slow during forecast period
Vitamins in Croatia will see continued growth over the forecast period. Negative demographic challenges, such as declining birth rates and considerable emigration, contribute to a reduced consumer base.
Vitamins D and A will rise further, and overall category faces challenges from fortified foods and beverages
Vitamin D and vitamin A will see robust value growth due to heightened consumer interest driven by their growing popularity and medical importance. Vitamin D is essential for maintaining bone health, aiding in the intestinal absorption of minerals like calcium, magnesium and phosphate, and supporting numerous biological processes.
Intensified competition between brands and private labels
Leading vitamins manufacturers will continue innovating and launching key new products in the market, investing considerable resources in marketing and advertising to bolster brand presence. Retailers are also likely to enhance their private label offerings, as the vitamins category faces fewer sales restrictions and regulations than some others in consumer health.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Croatia?
- Which are the leading brands in Vitamins in Croatia?
- How are products distributed in Vitamins in Croatia?
- How has the regulatory and operating environment for Vitamins changed in Croatia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Croatia - Category analysis
KEY DATA FINDINGS
Improved approach to preventative health pushes growth in vitamins post-pandemic
Government focus on consumer education encourages greater local interest in vitamins
E-commerce is gaining ground, as players launch new multivitamin variants
Growth set to slow during forecast period
Vitamins D and A will rise further, and overall category faces challenges from fortified foods and beverages
Intensified competition between brands and private labels
Consumer Health in Croatia - Industry Overview
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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