PROSPECTS AND OPPORTUNITIES
Increasingly busy lifestyles and population ageing bode well for vitamins
Maturity and the shrinking of Croatia’s population will continue to subdue growth potential for vitamins over the forecast period. Nonetheless, total volume and current value sales should still increase steadily as more consumers start to supplement their nutritional intake with these products to enhance physical and mental wellbeing, reduce the risk of various diseases and alleviate the symptoms of existing medical conditions.
Vitamin A and vitamin D expected to be the most dynamic performers
Vitamin A is expected to show the fastest development in volume and current value terms over the forecast period. While this is partly due to the ongoing emergence of sales from a comparatively low base, growth will also be bolstered by improvements in public education about how important this nutrient is for eye and vision health.
Segmentation likely to become more pronounced in multivitamins
With Croatians becoming better informed about nutrition, segmentation will remain one of the most visible trends in vitamins when it comes to innovation over the forecast period. This is particularly the case in multivitamins, where aside from developing more options for distinct demographics such as older adults, pregnant women or children and teenagers, manufacturers will expand their offers of products formulated for specific health goals.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in Croatia?
- Which are the leading brands in Vitamins in Croatia?
- How are products distributed in Vitamins in Croatia?
- How has the regulatory and operating environment for Vitamins changed in Croatia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in Croatia - Category analysis
KEY DATA FINDINGS
Preventive health trend continues to boost vitamins consumption
Atlantic Grupa dd maintains overall lead
Pharmacies remains the most important distribution channel
Increasingly busy lifestyles and population ageing bode well for vitamins
Vitamin A and vitamin D expected to be the most dynamic performers
Segmentation likely to become more pronounced in multivitamins
Consumer Health in Croatia - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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This report originates from Passport, our Vitamins research and analysis database.
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